Plug Underscores Its Commitment to the Global Green Hydrogen Economy
April 19 2022 - 12:00PM
Plug Power Inc. (NASDAQ: PLUG), a leading provider of turnkey
hydrogen solutions for the global green hydrogen economy, reveals
today a fresh, new brand, purpose and logo reflecting its
commitment to building a more secure and sustainable energy future.
“Hydrogen is the molecule of a green energy
revolution,” said Andy Marsh, CEO of Plug. “At Plug, we defend it,
advocate it and engineer what it takes to deliver complete systems
for this remarkable and sustainable energy source. When you think
about a greener world — think Plug.”
The new brand underscores Plug’s commitment to
solving two connected, massive global problems: Helping companies
use energy much more wisely and weaning the planet from fossil
fuels while improving energy security. Plug believes green hydrogen
will lead global electrification and be a major part of a clean
energy future.
As such, the brand delivers upon important
commitments:
- Think, talk, act customer to reach
Plug’s goals
- Make hydrogen easy to understand,
accept, use and advocate
- Deliver success —commercially for
customers, environmentally for the planet, and as a company for the
Plug people
The Face of Green Hydrogen
Plug’s new logo, identified as the Plug promise, embodies its
purpose. The face emphasizes that Plug is accountable, optimistic,
and focused on human progress. The Plug logo is a promise to
customers, partners, and the planet. Through design and color, the
logo sends a clear signal that Plug is an integrated green hydrogen
company.
“Our new logo is a bold affirmation of our
purpose,” said Preeti Pande, CMO of Plug. “It’s daring, yet human —
showing that Plug cares deeply about saving our planet and its
people, while reducing customers’ costs. It anticipates a future
where Plug is a household name and resonates immediately without
any translation.”
Plug worked with Lippincott, a global creative
consultancy, to develop a global brand identity.
Plug is holding a VIP First Look event today at
the NASDAQ building in New York City. A replay of the event will be
available at www.plugpower.com on Wednesday, April 20, 2022 at 9
a.m. ET.
About Plug
Plug is building an end-to-end green hydrogen
ecosystem, from production, storage and delivery to energy
generation, to help its customers meet their business goals and
decarbonize the economy. In creating the first commercially viable
market for hydrogen fuel cell technology, the company has deployed
more than 50,000 fuel cell systems and over 165 fueling stations,
more than anyone else in the world, and is the largest buyer of
liquid hydrogen. With plans to build and operate a green hydrogen
highway across North America and Europe, Plug is building a
state-of-the-art gigafactory to produce electrolyzers and fuel
cells and multiple green hydrogen production plants that will yield
500 tons of liquid green hydrogen daily by 2025. Plug will deliver
its green hydrogen solutions directly to its customers and through
joint venture partners into multiple environments, including
material handling, e-mobility, power generation, and industrial
applications. For more information,
visit www.plugpower.com.
Plug Media Contact
Caitlin
CoffeeAllison+PartnersPlugPR@allisonpr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/13dfd967-31fe-492c-86c7-a954cc125f4f
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