-- Resources will be aligned to deliver a differentiated
customer experience through production systems, an intuitive
technology stack and lifecycle solutions.
-- The new model is designed to unlock new value for
customers and respond more quickly to changing market
conditions.
-- Deere will adopt a more disciplined approach to capital
allocation by devoting research and investment dollars to the most
promising and profitable opportunities.
MOLINE, Ill., June 17, 2020 /PRNewswire/ -- Deere &
Company (NYSE: DE) today announced a new vision and operating model
in order to accelerate its success in the integration of smart
technology innovation with Deere's legacy of manufacturing
excellence.
The Deere Smart Industrial strategy is designed to unlock new
value for customers and to help them become more profitable and
sustainable, while simultaneously revolutionizing the agriculture
and construction industries through the rapid introduction of new
technologies.
To ensure success, actions will be concentrated on the following
three focus areas:
Production Systems: A
strategic alignment of products and solutions around Production
Systems roadmaps – which capitalizes on Deere's industry-leading
knowledge of its customers and how they work. The new production
systems structure enables the company to drive an integrated
product roadmap and related investments that span all aspects of a
customer's jobs and to more fully meet customer needs.
Technology Stack:
Investments in technology as well as research and development that
deliver intelligent solutions to Deere customers through an
intuitive technology stack made up of hardware, embedded software,
connectivity, data platforms, and applications. The Deere family of
"smart" machines, systems, and solutions unlocks customer economic
value through enhanced precision, automation, speed, and efficiency
not possible previously.
Lifecycle Solutions: The
enterprise integration of Deere's aftermarket and support
capabilities to more effectively manage customer equipment,
service, and technology needs across the full lifetime of a John
Deere product, and with a specific lifecycle solution focus on the
ownership experience.
"As Deere businesses and those of its customers become more
competitive and dynamic, Deere's track record of technological
innovation puts it in a position to anticipate, respond, and
outpace those dynamics by offering cutting-edge solutions to
enhance customers' productivity, profitability, and
sustainability," said John May,
Chairman and Chief Executive Officer. "The new operating model
represents a leap forward in performance for the company from an
already strong starting point."
Organization and Personnel Assignments
Effective June 16, 2020, the
following individuals will lead redesigned or newly created
business units under the Smart Industrial Operating Model:
Cory J. Reed has been
appointed to the new role of President, Worldwide Agriculture &
Turf Division for Production & Precision Agriculture Equipment
and for the Sales & Marketing Regions of the Americas and
Australia. In this new role, Reed
will be responsible for leading a team to define, develop, and
deliver equipment solutions to unlock customer value for
production-scale growers in large grains, small grains, and
cotton/sugar.
Markwart von
Pentz has been appointed to the new role of
President, Worldwide Agriculture & Turf Division for Small Ag
& Turf and for the Sales & Marketing Regions of
Europe, CIS, Asia and Africa. Von
Pentz and his team will be responsible for defining,
developing, and delivering fit-for-purpose products and solutions
to support mid-size and small growers globally, as well as for turf
customers. The unit is principally organized around production
systems for dairy and livestock as well as high-value
crops.
Recently appointed as Senior Vice President, Intelligent
Solutions Group, Jahmy J. Hindman has been named to a new
position as the Chief Technology Officer, reporting to the CEO.
Hindman will oversee the Intelligent Solutions Group, responsible
for Deere's end-to-end technology stack, shared enterprise
engineering, and John Deere Electronic Solutions product
delivery.
Marc A. Howze, currently
serving as Chief Administrative Officer, will continue in that role
while also assuming enhanced responsibilities in a new role
as Group President, Lifecycle Solutions – responsible for leading a
team focused on the enterprise-level integration of aftermarket and
support capabilities, and a focus on the full ownership experience
over the lifetime of Deere's products.
Meanwhile, the following members of the leadership team will
continue in their current roles and will continue reporting to the
CEO:
- Rajesh Kalathur, President, John
Deere Financial and Chief Information Officer
- Ryan D. Campbell, Senior Vice
President & Chief Financial Officer
- Mary K.W. Jones, Senior Vice
President, General Counsel & Worldwide Public Affairs
As previously announced, John H.
Stone will assume his new role as President, Worldwide
Construction & Forestry and Power Systems on July
1. Deere's Construction and Forestry division, which was
recently organized along production systems for earthmoving,
roadbuilding and forestry, will now more fully leverage the
technology stack and lifecycle solutions in the future.
"After 183 years of innovation, Deere continues to transform how
it operates to build a more customer-driven and streamlined, nimble
organization for the future," said May. "I couldn't ask for a more
talented, dedicated and focused team to lead us there."
In order to realize the Smart Industrial vision, Deere will
adopt a more disciplined approach to capital allocation by devoting
research and investment dollars to the most promising and
profitable opportunities. Deere plans to dramatically accelerate
the speed with which the company brings priority technology to
market to drive value creation and capture it more quickly.
"The new operating model will help us respond to changing market
conditions with greater speed and efficiency," May said.
About John Deere: Deere & Company
(www.JohnDeere.com) is a world leader in providing advanced
products, technology and services for customers whose work is
revolutionizing agriculture and construction - those who cultivate,
harvest, transform, enrich and build upon the land to meet the
world's increasing need for food, fuel, shelter and
infrastructure.
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SOURCE Deere & Company