California-born brand broadens beverage
offerings along with geographic expansion
SAN DIEGO, June 19, 2024 /PRNewswire/ -- Building on its
recent momentum and growth, Better Buzz Coffee Roasters unveiled a
new line of Buzz Energy drinks this month.
Known for its innovative menu and high-quality offerings, the
brand debuted ready-to-drink canned energy drinks and handcrafted
mixed energy drinks, available at all 24 Better Buzz locations.
Each of the crisp, refreshing drinks contains 110 mg of caffeine,
about the same amount as a cup of brewed coffee.
Following its successful expansion into Arizona earlier this year, Better Buzz
continues to capitalize on its popularity and customer demand. This
latest product innovation marks the brand's foray into the energy
drink market, catering to a growing segment of consumers seeking
caffeinated alternatives to perk up their day.
Customers can enjoy six new Buzz Energy drink options:
Handcrafted Mixed Drinks (24-oz):
-
- Burstin' Blue Raspberry: A delightful blend of blue
raspberry, coconut and lime, topped with popping candy
- Always Sunny Citrus: A refreshing mix of blood orange
and vanilla, topped with vanilla cold foam
- Prickly in Pink Mojito: A vibrant prickly pear mojito,
topped with lime and mint leaves
Ready-to-Drink Cans (12-oz):
-
- Original: A crisp and invigorating pick-me-up
- Berry Pomegranate: A sweet and tangy mix of ripe berries
and rich pomegranate
- Fruit Blast: A vibrant combination of tropical and
citrus fruit flavors
The trend-setting coffee brand tested its energy drinks earlier
this year in its new Phoenix
location. They've been a hit with guests, with Burstin' Blue
Raspberry reigning as the top-selling flavor.
"We received great feedback from our guests in Phoenix about our Buzz Energy drinks," said
Amanda Cameron, VP of Marketing at
Better Buzz. "Expanding these offerings brandwide allows us to
share these new, exciting flavors with all our guests so everyone
can try a new Buzz this summer."
More product line extensions are in the works for rollout later
in the year, featuring new flavors, sugar-free beverages,
additional ready-to-drink beverages and more.
Better Buzz Coffee Roasters, which started as a four-wheel
coffee cart, has grown into a beloved brand with 24 locations
across California and Arizona. The recent expansion into the Grand
Canyon State highlights the company's strategy to enter new markets
while maintaining its core values of quality and innovation.
Arizona was chosen due to its
proximity to California and the
existing customer base familiar with the brand.
About Better Buzz Coffee Roasters
Founded in 2002 as a
craft coffee cart by two college students, Better Buzz Coffee
Roasters is committed to providing top-quality coffee in a fun,
friendly atmosphere. The brand emphasizes freshness, with coffee
roasted and delivered weekly to its cafes. Certified as an organic
roaster by CCOF, Better Buzz prioritizes sourcing Fair Trade and
Rainforest Alliance coffees. The company's mission is encapsulated
in its slogan: LIFE'S BETTER BUZZED®.
For more information, visit betterbuzzcoffee.com or follow
on Facebook or Instagram.
Media contact: Betsy DeMik, 1(214) 500-1132,
bdemik@championmgt.com
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SOURCE Better Buzz Coffee Roasters