COVERGIRL Takes Skinification to the Next Level with New TruBlend Skin Enhancer Primers & Luminizers
June 17 2024 - 6:00PM
Business Wire
COVERGIRL is excited to launch NEW skin enhancing primers and
luminizers under the TruBlend family! The 6 new skincare-infused
products, with varying textures & benefits, are developed to
treat and prep skin with instant results that enhance your
complexion. Designed to be mixed and matched, COVERGIRL’s TruBlend
Skin Enhancers can be worn alone, under makeup or layered together
for added benefits.
TruBlend Skin Enhancer
Primers
Each skincare-infused TruBlend Skin Enhancer Primer is
formulated with clean, vegan, skin-loving ingredients to help you
achieve your desired look. The formulas are lightweight, breathable
and formulated without Parabens, Sulfates, Phthalates, Mineral Oil,
or Talc. COVERGIRL TruBlend Skin Enhancer Primers are
dermatologically tested to be suitable for all skin types, even
sensitive.
Available in 4 unique textures with individual benefits to prep
skin for easy makeup application and longevity:
- Plush Plump: Instantly plumps the skin with a
lightweight, dewy finish that keeps your complexion hydrated all
day and increases skin’s radiance. A replenishing formula with
Biopeptides for intense 48HR hydration.
- Velvet Blur: Helps minimize the appearance of
pores for a smoother complexion and better makeup application,
while improving skin’s texture over time. A silky, pore-erasing
formula with Niacinamide.
- Cashmere Calm: Soothes skin instantly and over time
while quickly neutralizing redness for an even, perfected base. A
cushiony texture and calming formula with Centella and Vitamin
E.
- Sticky Grip: Cooling gel texture smooths and grips your
makeup to help it last all day. Formulated with Vitamin C and
Hyaluronic Acid to tighten and hydrate skin over time.
TruBlend Skin Enhancer
Luminizers
TruBlend Skin Enhancer Luminizers are made with 15% Glycerin and
2% Squalane for all day hydration that will instantly boost and
brighten the appearance of tired-looking skin. Clinically proven to
support skin’s natural moisture barrier over time, the water-based,
weightless gel formula provides an instant burst of moisture while
ultra-fine pearls enhance and smooth complexion for a “lit from
within” glow. Both Luminizer shades feature clean, vegan formulas
and sheer flexible coverage - they can be worn alone, under or
mixed with foundation, or layered with other TruBlend Skin
Enhancers to fit any beauty routine.
- Gelly Opal Glow: A universal champagne for a fresh,
luminous glow.
- Gelly Bronze Glow: A warm bronze for a golden, luminous
glow.
“In recent years, COVERGIRL has really focused on incorporating
skincare ingredients into our color cosmetics to satisfy growing
consumer interest in multitasking products. This new product range
truly delivers on its skinification promise; from blurring and
smoothing to plumping and glowing, there are endless ways you can
mix and match this collection to create your perfect beauty
routine. No matter your skin type, texture, or tone, there’s a Skin
Enhancer that offers exactly what you’re looking for!” – Mary
Santangelo, Senior Vice President, COVERGIRL Global Marketing, at
Coty.
Like all COVERGIRL products, COVERGIRL’s TruBlend Skin Enhancer
Primers & Luminizers are Leaping Bunny Approved by Cruelty Free
International, the gold standard cruelty free program for
cosmetics, personal care and household product brands which are
committed to removing animal testing from their supply chains.
These products are great for all skin types.
The TruBlend Skin Enhancer Primers & Luminizers are
available everywhere COVERGIRL is sold, in the makeup aisle.
ABOUT COVERGIRL
COVERGIRL, a beloved American brand, celebrates authenticity,
diversity, and self-expression through beauty. Born in 1961,
COVERGIRL offers accessible, affordable, and inclusive products for
everyone. Through the years, COVERGIRL has partnered with
inspirational, barrier-breaking, and diverse people as the faces of
the brand. In 2018, COVERGIRL became the largest makeup brand to be
Leaping Bunny Approved by Cruelty-Free International, which means
all of our products are in compliance with Cruelty-Free
International criteria, no matter where we are sold. Visit
www.covergirl.com or find @COVERGIRL on social media for more
information.
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
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Genesis Bazo, MMC gbazo@hellommc.com