Robust program ensures U.S. channel partners
are positioned for growth in 2024 and beyond
SAN
DIEGO, April 23, 2024 /PRNewswire/ -- ESET, a
global leader in digital security, today announced its updated
partner program with new benefits for MSPs, VARs, NSPs and
distributor partners. Based on qualitative and quantitative
feedback from partners, including third-party surveys, ESET has
enhanced the 2024 ESET Partner Connect Program – recently
recognized as a CRN 5-Star Partner Program – with new features that
help partners to seamlessly onboard, drive new business, increase
brand loyalty and reward mutual success.
"We're proud to continue expanding ESET's partner program, which
offers rich margins, day-to-day marketing enablement, technical
support and a next-gen portfolio of endpoint, threat intelligence
and MDR services," said Ryan Grant,
Vice President of Sales at ESET North America. "We worked closely
with individual partners, our partner council and third-party
advisors to gather unfiltered feedback throughout the last year –
ensuring we aligned channel priorities with our investment strategy
for the 2024 program. This approach ensures strong, long-term
relationships, a growth mindset and commitment to mutual
success."
As part of the updated program, ESET has created an annual
rebate to incentivize renewals. For gold and silver partners who
maintain an 80% renewal rate, they can earn up to 5% back. This
program works hand in hand with ESET's popular renewal-as-a-service
(RaaS) program that drives renewals and upgrade campaigns for
channel partners with limited resources. Targeted for renewals
under 100 seats, RaaS enables ESET channel partners to stay focused
on larger deals and new business – while reaching their renewal
goals.
"ESET offers rich margins, exceptional customer support and
technology we can count on to meet our customers' advanced
cybersecurity requirements," said James
Range, CEO of White Rock Cybersecurity. "We really
appreciate how reliable ESET cybersecurity solutions are –
utilizing built-in AI plus world-class cybersecurity experts to
stay ahead of the world's most persistent threat actors. We are
pleased to see their continued investments in the Partner Connect
Program and new offerings that drive cybersecurity awareness, brand
loyalty and increase customer satisfaction with our end users."
Within the program, ESET offers white glove onboarding, a 90-day
comprehensive onboarding and training program that includes
in-depth product training and sales certifications for new
partners. This 3-month program helps new partners quickly get up
and going to become a trusted advisor to their customers – while
also ensuring ESET products, services and implementations work
optimally from day one. For new MSP partners, this white glove
service includes a free two-hour installation appointment with ESET
technical experts to ensure ESET PROTECT is configured optimally
for the MSP's environment.
Finally, the company is re-launching its North America partner locator tool as a
premium resource for ESET gold partners. This feature ensures that
businesses can quickly identify and reach out to top ESET channel
partners who offer a range of ESET security solutions and
services.
"ESET has always been a channel-focused IT security company.
From day one, our team is dedicated to working directly with
partners to propel their business forward," said Hope McCluskey, Director of Channel Marketing
for ESET North America. "These latest updates are focused on
enabling partners' ongoing success – from onboarding to sales and
delivering year-over-year growth. By aligning our updates with
ESET's partner program pillars – offering profitability,
predictability and incumbency protection – we feel confident that
our partners are positioned to expand their businesses in a
fiercely competitive cybersecurity marketplace."
The ESET Partner Connect Program is easy, flexible and
profitable for all types of partners – offering a tiered structure
that fits the partner's business with stackable margins, and simple
training resources. ESET's lucrative margin profile means partners
can make up to 40 points, and partners can secure and protect their
existing business with incumbency protection.
ESET partners have access to complementary phone, email and live
chat support – located locally in San
Diego, California. Last year, ESET won SC Media's Best
Customer Service award based on its commitment to high-touch,
localized customer support across time zones, channels and
languages. This includes comprehensive Knowledgebase articles,
online user guides and video tutorials that focus on deployment and
maintenance, user scenarios, troubleshooting, and the ability to
engage directly with company security experts within ESET Security
Forum.
To learn more about ESET's partner program, visit
https://www.eset.com/us/partnernow/.
About ESET
ESET provides cutting-edge digital security to prevent attacks
before they happen. By combining the power of AI and human
expertise, ESET stays ahead of known and emerging cyber threats
— securing businesses, critical infrastructure, and
individuals. Whether it's endpoint, cloud or mobile protection, its
AI-native, cloud-first solutions and services remain highly
effective and easy to use. ESET technology includes robust
detection and response, ultra-secure encryption, and multi-factor
authentication. With 24/7 real-time defense and strong local
support, we keep users safe and businesses running without
interruption. An ever-evolving digital landscape demands a
progressive approach to security: ESET is committed to world-class
research and powerful threat intelligence, backed by R&D
centers and a strong global partner network. For more information,
visit www.eset.com or follow us
on LinkedIn, Facebook, and Twitter.
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SOURCE ESET