The appointment significantly strengthens the CUSO's
leadership.
AUSTIN,
Texas, April 23, 2024 /PRNewswire/ -- CU LIFT
Fund, the funding-as-a-service CUSO committed to helping
credit unions grow their auto loan portfolios by enhancing
engagement with existing members, is pleased to announce the
appointment of Gino Cayanan and
Ben Maxim to its Board of Directors.
Cayanan is the President and CEO of $1.2
billion Noble Credit Union,
while Maxim is the Chief Innovation Officer at $7.7 billion Michigan State
University Federal Credit Union and COO of Reseda Group, a
wholly owned CUSO of MSU Federal Credit Union. The two join
Kirk Klinkhammer, CU LIFT Fund
founder, CEO and board chair.
"Both Gino and Ben bring incredible experience to our board,"
said CU LIFT Fund President Paul
Rindone. "Gino's credit union career as a senior executive
spans more than 25 years. Likewise, Ben has distinguished himself
as one of the top thought leaders in financial technology, both
inside and outside the credit union space."
"Credit unions strive to be the easiest financial provider to
work with, but they can fall short when it comes to direct auto
loans," said Cayanan. "CU LIFT's FastPass enhances existing credit
union processes to create an experience that members want to
use."
"Until now, credit unions had to accept that a direct auto loan
to a member, while beneficial to the credit union, often does not
equate to the best member buying experience," added Maxim. "By
applying the latest technologies, including instant loan funding,
and leveraging the trusted relationship that exists between credit
unions and members, CU LIFT's FastPass will put members in the
driver's seat, getting them the vehicle they want with a direct
loan from their credit union."
About Credit Union LIFT Fund
CU LIFT Fund's mission is
to help credit unions directly fund more auto loans. The CUSO does
this through its FastPass member purchase experience while offering
a compelling value proposition for participating automobile
dealers. CU LIFT Fund is committed to creating a collaborative,
nationwide ecosystem of FastPass credit unions and automobile
dealers, giving credit unions a strong collective voice with
dealers while preserving and promoting each credit union's
individual brand. Visit us on the web and LinkedIn.
Media Contact:
Sarah Snell Cooke
(443) 472-6276
376608@email4pr.com
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SOURCE CU LIFT Fund LLC