88% of Influencers’ Top Concern Is Navigating Frequent Changes in Social Media Platform Algorithms
April 23 2024 - 8:11AM
Business Wire
URLgenius’ Latest Lightning Survey Uncovers
Consumer, Business, & Tech Trends Impacting Creator Economy on
National Creator Day
URLgenius, the leading platform for enhancing digital commerce
and creator engagement, unveils results from its latest Creator Day
Lightning Survey that shed light on the critical aspects impacting
the ever-changing landscape of the creator and influencer economy.
Additionally, to mark National Creator Day, URLgenius is offering
free access to its patented technology and insights for creators
who have fewer than 5,000 followers on their largest social media
platform.
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the full release here:
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URLgenius Creator Day Lightning Survey
reveals the most impactful technology trends to influencers.
(Photo: Business Wire)
More Than a Hobby: As digital
platforms grow and social media companies further develop format
offerings and in-app shopping opportunities, over 78% of
surveyed influencers and creators report their roles as full-time
roles or careers.
Technology Impact: While 39% of
respondents felt optimistic about AI in content production,
industry headwinds weigh heavily. 88% of respondents felt that
changes in social media algorithms and platform features would
significantly impact their business in the upcoming year.
Market Saturation: 50% of the
creators highlighted the challenge of coping with increasing
competition within the creator and influencer marketplace.
Intensifying competition pressures push creators to constantly
innovate, enhance their content, and strategically differentiate
themselves in an ever-crowded field.
Consumer Trends: 57% of
influencers felt increasing demand for authenticity and
transparency would have the greatest impact on their business,
followed by expansion of e-commerce and social shopping (39%), with
a rise for personalized/customer content and the perceived
preference for interactive content (quizzes & polls) nearly
tied (28% and 25% respectively).
Brand Love: Amazon emerged as
the dominant choice among influencers, with nearly 80% expressing
optimism about the brand's potential to boost their business
earnings. It was followed by Walmart, Target, and TikTok Shop,
which received positive responses from 56%, 39%, and 20% of
influencers, respectively.
Brand Partnerships vs. Affiliate
Commissions: While nearly all surveyed (98%) earned income
through affiliate commissions, 77% benefited from brand
partnerships, but only slightly, with just 12% noting brand
partnerships account for more than half of their revenue (vs.
73% with affiliate commissions).
While 77% of respondents enjoyed the compensation model and
financial incentives of working directly with brands, 56% wanted
more creative freedom in content creation, and 46% wanted
longer-term partnerships.
“Each creator’s journey is unique and evolves as their audience
develops, but creating multiple income streams is universally
critical to turn a passion into a full-time career,” said Brian
Klais, CEO & founder of URLgenius. “In making our technology
freely available to aspiring creators, we hope to give them access
to the tools that power their path to success. Our Lightning
Surveys provide invaluable insight into the diverse needs of this
dynamic community where there is no one-size-fits-all approach. I
am constantly inspired by our creator clients who balance the
tightrope of income diversification with their audience’s demands
for authenticity, transparency, and a frictionless user
experience.”
Click here for further insights from URLgenius Creator Day
Lightning Survey.
About Survey Data: URLgenius Creator Day Lightning Survey
was conducted from April 10, 2024 - April 17, 2024, across more
than 125 URLgenius client creators with 62% having 100K + followers
across their largest social media platform.
About URLgenius: URLgenius is the premier,
patent-protected global app-linking platform that empowers
marketers and creators of all sizes to create fluid app-to-app
linking experiences to enhance engagement, conversions, and
affiliate commissions.
Having facilitated over $1.3 billion in e-commerce sales in Q4
’23 alone, URLgenius is renowned for its innovative approach that
foregoes the need for SDKs, URLgenius offers unparalleled
reliability, speed, and flexibility, all while prioritizing
privacy.
Favored by leading content creators, agencies, and brands
worldwide, URLgenius reduces friction for the end user when linking
to apps and websites from social media, and digital and traditional
advertising. Connect with us as we continue to evolve alongside the
influencer ecosystem with even more groundbreaking solutions on
URLgenius.com, learn best practices on our blog, and follow us on
LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240423305250/en/
Media: Cali Maxwell DaRe Director of Communications
Elegant Disruption URLgenius@ElegantDisruption.com