RESTON, Va., Sept. 13, 2016 /PRNewswire/ -- comScore,
Inc. (NASDAQ: SCOR), today published The 2016 U.S. Mobile App
Report. The report, available to the public as a
complimentary download, provides detailed data and in-depth
insights on the digital access vehicle that now drives the majority
of digital media usage in the U.S. To download a copy of The
2016 U.S. Mobile App Report, please visit:
http://www.comscore.com/USMobileAppReport2016.
Some key topics covered in the report include:
- The implications of smartphone apps' growing share of digital
media usage time
- The dynamic between mobile web's critical role in expanding
audience reach and the app's role in higher user engagement
- The value of the smartphone home screen, how users interact
with it, and other consumer habits on their mobile devices
- Demographic and behavioral profiling of the app users,
including heavy app downloaders
- Deep dives into some of the largest and fastest growing apps,
including Facebook, Snapchat and Pokémon GO
- The top apps among Millennials, and this age group's influence
in all facets of app behavior
About comScore
comScore, Inc. (NASDAQ: SCOR) is a
leading cross-platform measurement company that precisely measures
audiences, brands and consumer behavior everywhere. comScore
completed its merger with Rentrak Corporation in January 2016, to create the new model for a
dynamic, cross-platform world. Built on precision and innovation,
our unmatched data footprint combines proprietary digital, TV and
movie intelligence with vast demographic
details to quantify consumers' multiscreen behavior at
massive scale. This approach helps media companies monetize
their complete audiences and allows marketers to reach these
audiences more effectively. With more than 3,200 clients
and global footprint in more than 75 countries, comScore is
delivering the future of measurement. For more information on
comScore, please visit comscore.com.
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SOURCE comScore, Inc.