SMPP Strategic Management and Opportunity Corporation (CE)

Strategic Management and Opportunity Corp. (Pink Sheets:SMPP) CEO Julienne Audette is pleased to announce that the company has entered discussions with a Seattle area digital coupon delivery service, utilizing a platform proven effective in several major markets nationwide. 

The company's principals, with which Strategic has entered discussions, have been in the Yellow Pages and News/Print/Advertising industry for several years to date. Their focus has always been on local and niche market advertising, and recent technology and user trends allow for their expansion into the coupon platform market, which is increasing significantly.

"This is a tremendous step for us, especially in line with our development of the VSP platform in considering added-value components," states Audette. "We are discussing toward having this company primarily serve as lead generators for Strategic MPP, with us managing the sale of the video component. Video would be a new valuable addition to their current offerings. Other coupon services do not currently include video as part of their ad bundle. We are confident that this fact positions Strategic at the head of the pack with its VSP."

Audette continues, "Creating a winner here sets us up nicely for additional marketplaces. It also further positions Strategic as the publisher, allowing us to set the parameters of mark-up with SMPP and its shareholders to share in revenues with non-IYP affiliates. This would be a progressive success for all involved, as it allows for extension of revenue opportunities while staying intact with our overall core business model and target markets."

According to Coupons.com, "Printed savings from digital coupons exceeded $1 billion for the year ending June 2010, a 100 percent increase from $529 million in the prior year. This includes savings printed or loaded to a store loyalty card. For the month of June alone, printed savings accumulated to more than $110 million, a record number." It goes on to mention, "Growth is attributed to several key factors, including continued consumer adoption of online printable, save to store loyalty card and mobile coupons and increased use of digital coupons by brand marketers, including manufacturers and retailers alike."

"Working with this platform will also enable us to broaden our base while keeping in line with our mission of producing and distributing high quality advertising video at a price everyone can afford," concludes Audette.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

CONTACT:  Strategic Management and Opportunity Corp 
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