SMPP Strategic Management and Opportunity Corporation (CE)

Strategic Management & Opportunity (PINKSHEETS: SMPP) is pleased to release a corporate bio for its newly appointed CEO, Julienne Audette, a University of Washington alumnus with degrees in Political Economy and Editorial Journalism. Julienne's interest in marketing began with a public relations internship with the Seattle Aquarium, where she helped develop and implement creative and effective ways to promote the aquarium regionally.

"Taking on Chief Executive responsibilities with SMPP is a welcome opportunity in utilizing my passion for growing companies and maximizing their presence. It's nice to see my first experiences in the field of marketing and promotions come full circle at the helm of SMPP. It's these experiences that have led to my ability to create initiatives in taking local businesses, nationwide, to the next level with Strategic; putting into effect the power of an interactive, online media profile that revolutionizes the standard yellow pages listing many of us grew up with," states Audette.

Her experience includes work with an area division of Blue Shield as a Product Development Coordinator where she was instrumental in implementing contract and collateral updates as well as print production. In that phase of her career, she also created competitive analysis for all of the major insurance companies across all types of plans for small, medium and large groups. More than ten years later, these companies are still using the key elements of Ms. Audette's analysis to update their collateral material.

In 2002 Julienne launched her own web-based business that quickly evolved into an online store carrying over 3,500 products. It was here that she honed her C-level skills overseeing staff, budgets, creating revenue streams and models that resulted in overall profitability. The business allowed for an in-depth hands-on understanding of Search Engine Optimization (SEO) techniques to set a business well ahead of its competition. She managed all this while also serving as an independent contractor in graphic design and advertising for several regional brands.

By 2005 she began her first online video enterprise as Vice President of Northwest Public Relations, Inc. During that time she produced over 150 on and offline videos and conducted over 200 on-camera interviews. Clients ranged from business owners and non-profits, to school districts and online yellow pages platforms. "It was in doing this that I became aware of the missing link between the brick and mortar reality of everyday business owners and the dynamic, interactive digital world unfolding all around them. The importance of creating a 'global' presence via internet placement regardless of geographic limitations or niche in which a business may be focused became really obvious to me," states Audette.

"We see it all the time where a mass presence can have a profound effect on a local company. This season of ABC's 'The Bachelorette' is a great example. One of the final contestants in the reality show is from a family with a small landscaping company in his hometown. Since a recently aired episode, in which the Bachelorette visits the hometown of each of the final contestants, the family has received an exponential increase in business with an influx of calls. Global exposure created local interest, from new prospective clients which may have never contacted them otherwise," states Audette. "A picture does paint a thousand words and video, on television or on the internet, is extraordinarily powerful in getting a businesses' message out. It's this type of momentum that the Strategic (SMPP) model can provide for the thousands of clients featured with independent yellow pages publishers."

Company contact: www.smpptech.com 1-800-513-6947 Email: contact@smpptech.com