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OfficeMax Survey Uncovers How Consumers Really Feel About Past and Future Decades NAPERVILLE, Ill., Dec. 31 /PRNewswire/ -- With one decade concluding and another on the horizon, Americans are gearing up for 2010 by learning from the past and making plans for a better decade ahead. According to a nationwide survey from OfficeMax® Incorporated (NYSE:OMX), a leader in office products and services, Americans have high hopes for the approaching decade with clear plans for their personal lives and heightened focus on family and personal wellbeing while embracing change and opportunity. When referring to the 2010 decade, nearly four in ten (38%) Americans prefer to use the phrase "the twenty-tens" over other popular terms that include "the oh-tens" (16%), "the tens" (14%) and "the teens" (11%). Moving forward, Americans predict that family, personal development and self-discovery will define the next ten years. Many believe they will spend more time with family (64%) and reconnect with old friends (42%). Others plan to nurture themselves by grabbing the reins on their health (62%) and finally creating a work-life balance (38%). Over half (57%) of Americans believe the next decade will be about discovering what's most important in life, while others think they'll laugh more than ever before (47%). As Americans consider the advancements and transformations they hope to achieve during the next decade, it's fitting that nearly three in ten people think "Changes" by David Bowie (28%) is the song title that best represents their outlook on the approaching decade. Others selected "I Can See Clearly Now" by Johnny Nash (13%) to demonstrate their optimism while some shared their apprehension choosing "Help!" by the Beatles (16%) and "Bad Moon Rising" by Creedence Clearwater Revival (12%) to illustrate their future outlook. Gearing up for the next decade, Americans plan to learn from the past and incorporate these lessons into the future. Demonstrating the importance of action in 2010, a large number of Americans selected the expressions - "action speaks louder than words" (73%) and "talk is cheap" (67%) - to illustrate what they learned over the past decade. Nearly seven in ten people selected "knowledge is power" (69%) and "don't count your chickens before they're hatched" (67%) to describe their hopes for smarter, more calculated decisions in the future. With the touch economic times, personal finances were also top-of-mind for most Americans, which is perhaps why phrases like "a penny saved is a penny earned" (66%) and "money makes the world go round" (50%) are what many will use as a springboard for the new decade. "Everyone has the chance to start fresh in 2010 with a new decade ahead of them, and we're excited to learn through this national survey that consumers are ready to take the express train to a brighter, more prosperous future," said Bob Thacker, SVP of Marketing & Advertising for OfficeMax. "At OfficeMax, we're kicking off the year by celebrating positive achievements and helping people do their best work at home, the office, or on-the-go. It's going to be a delightful decade as we focus more on what's important and improve on the past ten years." About the Survey The national survey of 1,000 consumers was conducted by Kelton Research in December 2009 using Random Digit Dialing of listed and unlisted phone numbers. Quotas were set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. To view complete research data, questions, and graphics, please visit OfficeMax's Media Room. About OfficeMax OfficeMax Incorporated (NYSE:OMX) is a leader in both business-to-business office products solutions and retail office equipment. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and office furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and more than 1,000 stores. For more information, visit OfficeMax.com. About Kelton Research Kelton Research is a full service market research consultancy with offices in Los Angeles and New York. Kelton serves as a strategic partner to both Fortune 500 corporations and smaller companies, utilizing a wide range of qualitative and quantitative methodologies to drive tactical recommendations for clients. For more information about Kelton's services, please call 1.888.8.KELTON or visit http://www.keltonresearch.com/ OfficeMax Media Contacts: William Bonner Jennifer Rook 630-864-6057 630-864-6057 DATASOURCE: OfficeMax Incorporated CONTACT: William Bonner or Jennifer Rook, both of OfficeMax Incorporated, +1-630-864-6057 Web Site: http://www.keltonresearch.com/ http://www.officemax.com/

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