Harris Corporation and Google TV Ads(TM) Work Together to Expand Television Advertising Opportunities
October 16 2008 - 9:00AM
PR Newswire (US)
Service Enables Traffic Customers Access to New Sales Channels
Through Google TV Ads(TM) DENVER, Oct. 16 /PRNewswire-FirstCall/ --
Harris Corporation (NYSE:HRS), an international communications and
information technology company, today announced that its media
inventory service will be integrated with Google TV Ads(TM) to
create a new sales channel for broadcasters, cable networks and
cable system operators. The Harris media inventory service provides
an automated way for media companies using Harris Paradigm(R),
OSi-Traffic(TM), BMS(TM) and Novar(TM) traffic systems to
supplement existing revenue by making inventory available to new
advertisers through Google TV Ads. The service is currently
available for use by cable networks using Paradigm traffic and can
be easily adapted to other Harris and third-party systems. Google
TV Ads is a flexible and efficient online buying platform for
television advertisers. As media companies that are clients of
Harris make their inventory available, the Harris media inventory
service will facilitate the connection between inventory owners and
the Google TV Ads platform. Throughout the sales process, inventory
owners will continue to maintain full control over business data
such as inventory, rates and sellout levels through the Harris
media inventory service. "The media inventory service provides our
customers with a new sales channel for their inventory, attracting
new advertisers to television that were previously hard to reach,"
said Harris Morris, vice president, Media and Workflow, Harris
Broadcast Communications. "We are excited to enable this new outlet
for our clients to enhance their inventory value through Google TV
Ads' sales channels." "We are pleased to work with Harris to offer
media companies the opportunity to leverage our automated online
marketplace, providing a new and efficient sales option for their
ad inventory," said Mark Piesanan, director of strategic partner
development for Google TV Ads. "Through our platform, we hope to
provide additional ways to make TV advertising more relevant,
accountable and measurable, delivering benefits to viewers,
advertisers and programmers." Using current traffic system
inventory tools, the Harris media inventory service allows users to
select and forward available inventory to Google TV Ads for sale.
When spots are sold, the service delivers the spots from Google TV
Ads to the Harris traffic system, where they are managed following
normal spot placement rules. As spots are approved and aired, the
service provides campaign status information to both Google TV Ads
and inventory owners. "With this agreement, Harris gives customers
the opportunity to stay on the leading edge of the competitive and
rapidly evolving advertising marketplace," said Tim Thorsteinson,
president of Harris Broadcast Communications. "By integrating our
respective services and expertise, Harris and Google have created a
more streamlined process to expand television advertising
opportunities, making our customers' jobs much easier." Harris
Broadcast Communications offers products, systems and services that
provide interoperable workflow solutions that span the entire media
delivery chain. The Harris ONE(TM) solution brings together highly
integrated and cost- effective products that are ideal for emerging
media business models and for customers upgrading media operations
to digital and high-definition services. About Harris Corporation
Harris is an international communications and information
technology company serving government and commercial markets in
more than 150 countries. Headquartered in Melbourne, Florida, the
company has annual revenue of $5.3 billion and 16,500 employees -
including nearly 7,000 engineers and scientists. Harris is
dedicated to developing best-in-class assured communications(R)
products, systems, and services. Additional information about
Harris Corporation is available at http://www.harris.com/. Google
and Google TV Ads are trademarks of Google Inc. All other
trademarks are the property of their respective owners. DATASOURCE:
Harris Corporation CONTACT: David Cohen, Director, Marketing
Communications of Harris Broadcast Communications, +1-610-327-6483,
; or Robin Hoffman of Pipeline Communications, +1-973-746-6970, Web
site: http://www.harris.com/
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