Disney Star Demi Lovato and General Growth Properties Invite Teens to Look and Feel Like Rock Stars in Music-Inspired Mall Tour
July 07 2010 - 7:00AM
Business Wire
There’s a rock star inside each and every teenager, and this
summer Disney Channel star and number one selling Hollywood Records
artist, Demi Lovato, and General Growth Properties (NYSE:GGP) mall
owner and operator of more than 200 properties across the country,
are partnering to host a music-inspired mall tour, Shop Til You
Rock, that empowers teens to look and feel like rock stars through
live local musical performances, exclusive teen activities and
special mall offers and giveaways.
Shop Til You Rock celebrates teen lifestyles and combines this
year’s hottest fall fashions with special performances from more
than 100 of today’s popular music artists, brought to you by Hot
Topic. The free events take place at more than 120 GGP malls across
39 states July through August.
For the complete list of Shop Til You Rock event dates,
activities and exclusive mall deals visit www.ShopTilYouRock.com.
The website also hosts a sweepstakes* for a chance to win four VIP
tickets to a Demi Lovato concert, including backstage passes to
meet Lovato herself. Teens also can go to the website and stream
Shop Til You Rock band playlists, play games, follow the tour on
the road via a dedicated blog and live Twitter feeds, and download
exclusive Demi Lovato icons and wallpapers.
Lovato, star of Disney Channel's 'Camp Rock 2: The Final Jam'
and 'Sonny With A Chance,’ will kick off the Shop Til You Rock
premiere event with a special two-song acoustic set and public
meet-and-greet appearance on July 17 at 1 PM at Glendale Galleria,
(2148 Glendale Galleria in Glendale, Calif.). Lovato will make
a total of three meet-and-greet appearances in the coming
weeks:
- July 17 – Glendale
Galleria, Glendale, Calif.
- July 24 – North Point
Mall, Atlanta, Ga.
- August 1 – Stonebriar
Centre, Dallas, Texas
“Shop Til You Rock is all about making a summer trip to the mall
an experience that’s completely devoted to teens,” Lovato said.
“We’re bringing out some of my favorite bands, hosting tons of
activities to let teens embrace their own rock star style and
showcasing cool fall fashions from today’s hottest retailers.”
The live, local band performances will be complemented with an
opportunity to meet the band and enjoy cool activities designed
exclusively for teens, including:
- Rock On Salon – Teens can
release their inner rocker with an outrageous rocker hairstyle, all
captured celebrity-style by Kodak. All photos will be uploaded
online, where teens have the opportunity to change their hair color
or style, share with friends and more.
- Just Dance - Mall goers
can show off their rock star moves and challenge friends to a dance
off with America’s hottest dance game Just Dance, featuring music
from chart-topping artists. Teens who fan Just Dance’s Facebook
page at the event will receive an “I ♥ Just Dance” T-shirt, while
supplies last.
- Rock The Runway – Do you
stand out in a crowd? Teens have the chance to rock the runway with
Fusion Model Management’s search to reward guys and girls ages
13-19 with modeling contracts totaling nearly $400,000.
- Pepsi Refresh Project
Lounge – This year, the Pepsi Refresh Project is giving
millions of dollars to fund ideas that will refresh the world. Rock
your world and make a difference by voting for your favorite
project at the Lounge (www.refresheverything.com).
- Rock Star HQ – Teens can
enable their cell phone’s wireless technology capabilities to win
prizes, get the latest retail offers, register for sweepstakes and
join GGP’s free, exclusive membership, The ClubSM.
- Center Stage - Popular
retailers will host on-stage fashion spotlights to give teens
inspiration to create their best fall looks. There also will be
games, contests and trivia to win great Shop Til You Rock and
participating sponsor prizes.
“Rewarding our teen shoppers with exclusive entertainment events
is important to GGP malls,” says Mark Pfeifer, SVP of Marketing and
Communications, GGP. “We want our teen customers to know that we
listen to them and are excited to deliver the celebrity
appearances, fashion, music and relevant mall activities that make
going to their local GGP mall a unique and fun shopping
experience.”
For more information on Shop Til You Rock,
visit:
Website:
ShopTilYouRock
YouTube:
http://www.youtube.com/user/shoptilyourock
Facebook:
http://www.facebook.com/shoptilyourock
Twitter handle: @ShopTilURock
About GGP
GGP currently has ownership interest in, or management
responsibility for, more than 200 regional shopping malls in 43
states, as well as ownership in planned community developments and
commercial office buildings. The Company’s portfolio totals
approximately 200 million square feet of retail space and includes
more than 24,000 retail stores nationwide. The Company’s common
stock is traded on the New York Stock Exchange under the symbol
GGP. For more information visit www.ggp.com.
About Demi Lovato
In the last year alone, Demi Lovato has earned a #1 album,
headlined her first solo tour, starred in two hit Disney Channel
movies, and an original Disney Channel show, “Sonny With A Chance.’
Recently Demi filmed 'Camp Rock 2: The Final Jam,’ which will
premiere late summer. Having just returned from headlining a
successful South American tour, Demi is currently writing and
recording her next album and getting ready to tour the country with
the Jonas Brothers. Demi’s pure enthusiasm for everything she is
and does is clear and her fans feel it and respond in kind. “I feel
like my fans are more than fans to me, they’re my friends.”
*Visit www.shoptilyourock.com for entry requirements and
official rules
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