Innovation Blooms: Albertsons Companies Adds Wedding Flowers to Its Online Offerings
May 26 2021 - 9:00AM
Business Wire
With wedding season just around the corner, Albertsons Companies
(NYSE: ACI) today announced they are offering customers an easy,
affordable, and environmentally-friendly online option for
purchasing fresh, hand-cut wedding flowers.
The pre-designed “do it yourself” debi lilly designTM floral
collections complement any color palette and the easy-to-use online
site allows customers to choose between several flower types and
colors from various themed collections.
“We’re always searching for innovative ways to provide our
high-quality products to customers in a way that fits their
lifestyle needs,” said Chad Coester, Senior Vice President of Own
Brands. “Our online wedding flowers are just one more way we’re
meeting our customers’ needs where and how they want us to, while
making the experience convenient and affordable.”
Customers can visit an Albertsons Cos. banner website such as
Albertsons.com, Safeway.com or Vons.com and find “Wedding Flowers”
under the “Shop” tab. Or simply search for “Wedding Flowers” from
the home page.
From there, customers select their collection, packages, ribbon
color, and place their order at least 21 days before the event.
Items available include bridal and bridesmaid bouquets,
boutonnieres, corsages, aisle markers, centerpieces, garlands, and
more. The order will arrive via FedEx three days before the event.
From there, customers simply trim the stems, put them in water and
keep them cool until the big day.
“Planning a wedding is stressful and expensive. With our online
exclusive debi lilly design wedding flowers, customers get the look
and quality of a custom wedding florist without the expense,” said
Debora Steier, Albertsons Companies vice president of floral. “Of
course, customers can still visit our in-store floral specialists
for all their floral needs, including wedding flowers, as they have
for decades.”
All debi lilly design wedding flowers are sustainability grown
and harvested as certified by Bloomcheck and the Rainforest
Alliance. Customers will see either the Bloomcheck or the
Rainforest Alliance seal when purchasing fresh cut flowers, helping
them ensure they are purchasing a sustainable product.
The Bloomcheck program establishes best practices for cut flower
farms to assure these farms are socially equitable, environmentally
sustainable, and economically viable. While the Rainforest Alliance
seal means farmers follow a rigorous standard for sustainable
agriculture and responsible business practices, creating a better
future for people and nature.
You can learn more about both programs on their respective
websites: bloomcheck.org and rainforest-alliance.org. More
information on Albertsons Companies commitment to integrating
sustainability into their business can be found at
albertsonscompanies.com.
Own Brands products, including the debi lilly design line of
floral and home décor items, are found exclusively at Albertsons
Companies stores, which is comprised of 20 well-known banners
including Albertsons, Safeway, Vons, Pavilions, Randalls, Tom
Thumb, Carrs, Jewel-Osco, Acme, Shaw's, Star Market, United
Supermarkets, Market Street and Haggen.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the
United States. As of February 27, 2021, the Company operated 2,277
retail stores with 1,727 pharmacies, 400 associated fuel centers,
22 dedicated distribution centers and 20 manufacturing facilities.
The Company operates stores across 34 states and the District of
Columbia with more than 20 well-known banners including Albertsons,
Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls,
United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings
Food Markets and Balducci's Food Lovers Market. The Company is
committed to helping people across the country live better lives by
making a meaningful difference, neighborhood by neighborhood. In
2020, along with the Albertsons Companies Foundation, the Company
gave $260 million in food and financial support, including $94
million through our Nourishing Neighbors Program to ensure those
living in our communities have enough to eat. Albertsons Companies
also pledged $5 million to organizations supporting social justice.
These efforts have helped millions of people in the areas of hunger
relief, education, cancer research and treatment, social justice
and programs for people with disabilities and veterans'
outreach.
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Denise Berger denise.berger@albertsons.com
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