WebMediaBrands' Inside Network Research Findings – Developers Can Win on Facebook Canvas With Targeted Design & Cross-Platf...
December 11 2012 - 7:00AM
Business Wire
WebMediaBrands Inc.'s (Nasdaq: WEBM) Inside Network, the leader
in tracking application performance and market trends across social
and mobile platforms, today announced the publication of the first
report in its recently launched Social App Research Service
(SOARS). SOARS monthly reports help companies capitalize on the
growing social economy by providing insight into user and developer
trends in specific app genres.
The report, "Facebook Games: Increasing Consumer Engagement,"
examines prospects for social games on the maturing Facebook canvas
and successful strategies for increasing conversion rates and
revenue. It concludes that developers must utilize more effective
customer engagement and retention methods to increase users’
lifetime value. According to the report, 49% of Facebook gamers
play at least every day and 31% play a few times per day.
"While many casual gamers are drifting from Facebook to mobile
games, gamers play frequently on Facebook," said report author
Billy Pidgeon, senior analyst for Inside Network. "Games that play
well across Facebook and mobile platforms keep gamers connected for
more value, and well-designed Facebook-only games can achieve
higher conversion rates and revenue per paying user."
For more information and subscription options for SOARS and
other research from Inside Network, contact Scott Bialous, General
Manager, at scott.bialous@insidenetwork.com or
visit http://research.insidenetwork.com.
About Inside Network Research
Inside Network Research is comprised of industry-leading
research services Mobile App Research Service and Social
App Research Service) and products
(AppData, PageData, GPlusData, and Facebook
Marketing Bible). SocialAppResearchService (SOARS) is our
monthly social app research report package. These original reports
provide insight into user and developer trends in specific social
app genres, and also explore broader implications for the social
ecosystem as a whole. Quarterly research analysis webinars are
hosted for annual SOARS subscribers. Clients also have access to up
to 10 analyst calls per year to discuss research report topics.
SOARS research is led by veteran industry analyst Billy
Pidgeon.
About WebMediaBrands Inc.
WebMediaBrands Inc. (Nasdaq: WEBM)
(http://www.webmediabrands.com) is a leading Internet media company
that provides content, education, and career services to social
media, traditional media, and creative professionals through a
portfolio of vertical online properties, communities, and trade
shows. The Company's online business includes:
(i) mediabistro.com, a leading blog network providing content,
education, community, and career resources (including the
industry's leading online job board) about major media industry
verticals including new media, social media, Facebook, TV news,
advertising, public relations, publishing, design, and mobile;
(ii) InsideNetwork.com, a leading network of online properties
providing original market research, data services, news, and job
listings on the Facebook platform, on social gaming, and on mobile
applications ecosystems; and (iii) SemanticWeb.com, a leading
blog providing content, education, community resources and career
resources on the commercialization and application of Semantic
Technologies, Linked Data, and Big Data. The Company's online
business also includes community, membership and e-commerce
offerings including a freelance listing service, a marketplace for
designing and purchasing logos (stocklogos.com) and premium
membership services. The Company's trade show and educational
offerings include conferences, online and in-person courses, and
video subscription libraries on topics covered by the Company's
online business.
All current WebMediaBrands press releases can be found online
at
http://www.webmediabrands.com/corporate/press.html
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