AIRPORT CITY, Israel,
May 13, 2015 /PRNewswire/ --
SodaStream International LTD. (NASDAQ: SODA), the
leading global manufacturer and distributor of sparkling water
makers, announced today a global cooperation agreement with Le
Cordon Bleu, the world's largest hospitality education
system, to promote healthy cooking across the U.S., Latin America, Europe, and the Asia-Pacific region.
SodaStream and Le Cordon Bleu are teaming up to jointly develop
co-branded flavors that will include only naturally-derived
ingredients to be used with SodaStream Sparkling Water Makers. Both
parties will also create a joint recipe booklet that promotes the
usage of SodaStream Sparkling Water Makers to produce sparkling
water for incorporation in healthy cooking. It has been
demonstrated that using sparkling water in dough-based recipes for
bread and dumplings results in a fluffier batter with a nicer
texture, while cooking vegetables in sparkling water also helps
maintain the true coloring of veggies like carrots, peas and green
beans.
"SodaStream is committed to promoting healthy hydration by
providing consumers with the ability to easily create their own
sparkling water at home and add great tasting natural flavors to
them," said Daniel Birnbaum, CEO of
SodaStream. "By partnering with the world-renowned Le Cordon Bleu
culinary school, we will now have the opportunity to incorporate
the benefits of SodaStream into this thought-leading community as
well."
As part of the agreement, Le Cordon Bleu will use a SodaStream
Sparkling Water Maker at high profile events and promote its usage
to encourage healthy eating and hydration. Additionally, Le
Cordon Bleu will reference SodaStream and the use of SodaStream
Sparkling Water Makers in recipe books, online recipes, webisodes,
and other materials which incorporate carbonated water as part of
the culinary experience. Finally, Le Cordon Bleu's chefs and
students will also incorporate SodaStream Sparkling Water Makers in
the development of recipes and culinary techniques.
"Le Cordon Bleu's reputation has endured by actively keeping
courses up-to-date and industry relevant using innovative new
technologies. Our academic programs are constantly adapted to the
future needs of hospitality services, and this is the reason why Le
Cordon Bleu has naturally partnered with SodaStream. In addition,
research has proved that cooking with sparkling water is
healthier." says Andre Cointreau,
President of Le Cordon Bleu International.
SodaStream Sparkling Water Makers allow consumers to easily
create sparkling water in an instant and customize it to their
taste, empowering consumers to "Make Water Exciting." To
learn more about SodaStream, please visit: www.sodastream.com.
Media Contact:
Jill Greenwood
Formula PR
(212) 219-0321 / Greenwood@FormulaPR.com
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of Sparkling Water Makers, which
enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water more exciting and fun to drink, SodaStream helps
consumers drink more water.
Sparkling Water Makers offer a highly differentiated and
innovative solution to consumers of bottled and canned carbonated
soft drinks. The products promote health and wellness, are
environmentally friendly, cost effective, and are customizable and
fun to use. Products are available at more than 70,000 retail
stores across 45 countries, including 15,000 retail stores in
the United States. To learn more
about how SodaStream makes water exciting and follow SodaStream on
Facebook, Twitter, Pinterest, Instagram and YouTube, visit
www.sodastream.com.
About Le Cordon Bleu
For 120 years, Le Cordon Bleu successfully achieves its mission
of transmission and influence of French gastronomy through its
worldwide network.
Le Cordon Bleu offers programs in cuisine, pastry and
boulangerie as well as in the hotel and tourism sector, from
initiation level through to MBA. Today, Le Cordon Bleu is present
in 20 countries with more than 50 schools. Its programs are
followed by some 20 000 students of 90 different nationalities
every year. Le Cordon Bleu has become the number one provider of
culinary education in the United
States with more than 10 000 American students trained
annually.
Le Cordon Bleu international developments are continuously
increasing, for instance, with a school opening in Shanghai. This is the first joint-venture
agreement in the training sector signed between the Chinese
government and a private European entity. The government of
Rio de Janeiro also requested a
partnership and Le Cordon Bleu inaugurates its school in
preparation for the Olympic Games in 2016. In the meantime, with a
double digit growth rate and to celebrate its 120th anniversary, Le
Cordon Bleu is preparing a major project in France.
Le Cordon Bleu has a tradition of excellence in the world of
gastronomy and hospitality and it is committed to furthering the
appreciation of culinary arts and the French art of living. Follow
Le Cordon Bleu on Facebook, Twitter, YouTube and Linkedin or visit
www.cordonbleu.edu.
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SOURCE SodaStream International Ltd.