New Restore™ and Rejuvenate™ Mattresses
Feature Proprietary GelFlex® Grid Technology, Proven to Deliver
Deeper, More Restorative Sleep
SALT
LAKE CITY, May 15, 2023 /PRNewswire/ -- Purple
Innovation, Inc. ("Purple"), (NASDAQ: PRPL) the world leader and
inventor of GelFlex® Grid Technology and holder of 150 patents, has
today announced the launch and availability of its Premium and Luxe
Collections featuring nine all-new mattresses, reaffirming the
brand's commitment to making deep sleep effortless for customers
nationwide. The new Premium and Luxe Collections feature Purple's
proprietary GelFlex Grid technology that is engineered to help
people fall asleep faster, sleep with fewer interruptions,
experience fewer aches and pains, and awaken rejuvenated. This
launch is the latest growth initiative for Purple since acquiring
Intellibed in late 2022.
"We are on a mission to deliver deep, restorative sleep to
everyone, and with the addition of our Premium and Luxe
Collections, we now offer more beds to match almost every comfort
profile and every type of sleeper," said Rob DeMartini, CEO at Purple.
Explained Jeff Hutchings, Chief
Innovation Officer, "In our lab testing, the Premium Collection was
proven to dissipate heat 2x to 4x more effectively when compared to
competitive mattress brands. We also executed a third-party
clinical study where we observed that respondents fell asleep 20%
faster when sleeping on the GelFlex Grid."
Purple's GelFlex® Grid Technology:
- INSTANTLY ADAPTS. Proven to reduce night awakenings
by 21%**, the unique hyper-elastic gel instantly flexes to support
all sleep positions for blissful, uninterrupted rest.
- BALANCES TEMPERATURE. 2x to 4x more effective at
removing excess heat than major competitors*, the column design is
made from proprietary temperature-neutral material that naturally
draws excess heat away from the body for an ideal sleep
temperature.
- RELIEVES PRESSURE. The GelFlex Grid molds to the
body, perfectly relieving pressure from hips and shoulders to wake
up refreshed and with less aches and pains.
- SUPPORTS. The column structure of the GelFlex Grid
holds up to broad areas of weight to support the back and legs for
ideal body alignment, reducing aches and pains by 40%**.
The Premium and Luxe Collections feature variations of the
original GelFlex Grid technology with completely redesigned comfort
and support layers for a superior sleep experience.
The Premium Collection includes Purple Restore™, RestorePlus™,
and RestorePremier™ each in two comfort profiles – soft or firm,
for a total of six new mattresses. Each mattress in the collection
delivers instantly adaptive pressure point cradling and dynamic
support while still allowing excess heat to dissipate for optimal
sleep temperatures. An in-home unit test (IHUT) asked over 170
participants to rate one of Purple's Premium Collection mattresses
against their current mattress in attributes like, "Supports My
Spine", "Stays the Right Temperature," "Conforms to My Body," and, "Feel My Partner Move." Over the
course of 14 days, Purple Premium Mattresses performed
significantly stronger across all attributes.
Purple's Luxe Collection features the new Purple Rejuvenate™,
RejuvenatePlus™, and RejuvenatePremier™ mattresses. Combining
Purple's proprietary sleep technology with a Euro-top quilted
cover, additional layers of premier materials, and a coil core, the
Luxe Collection mattresses are the epitome of luxury and healthy
sleep.
The six new Restore, RestorePlus, RestorePremier mattresses are
available in five sizes and two distinct feels, with queen prices
starting at $2,295. The three new
Rejuvenate, RejuvenatePlus, and RejuvenatePremier mattresses are
available in four sizes with queen prices starting at $5,495.
Keira Krausz, Chief Marketing
Officer, summarizes, "Whether someone is one of the 98% of Purple
owners who would consider buying from us again, or has never
experienced the magic of sleeping on Purple's GelFlex Grid, we
invite everyone to check out the new Premium and Luxe Collections
and experience how restored you can feel after a great night's
sleep."
Purple's new Premium and Luxe Collections are available
nationwide, along with its existing Essential Collection, at
www.Purple.com, Purple Showrooms, and select furniture and mattress
stores. To learn more about the new collections, Purple's
proprietary GelFelx Grid, or to find a dealer near you, visit
www.Purple.com.
About Purple
Purple, the leading premium mattress company with the #1 Gel
Grid technology in the world, GelFlex® Grid, thoughtfully engineers
products that make restorative sleep effortless for every kind of
sleeper. The result of over 30 years of innovation and 150 issued
patents in comfort technologies, Purple's GelFlex Grid is the most
significant advancement in mattresses in decades and is proven to
reduce aches and pains. It instantly adapts as you move, balances
temperature, relieves pressure, and offer support in all the right
places. Purple products, including mattresses, pillows, cushions,
frames, sheets and more, can be found online at Purple.com, in over
57 Purple stores and over 3,000 retailers nationwide. Sleep Better.
Live Purple™.
* Thermal Test and Heat Flux Comparison – Purple vs
Competition
** Wellness Discover Labs Clinical Study using Hybrid Premier
3 Mattresses. Effectiveness of a Purple Mattress on Adult's Sleep
Quality and Health Outcomes: An Open-label Intervention,
Michael Breus, PhD et al.
MEDIA CONTACT
Lindsay Stevens
Lindsay.stevens@ubuntu-one.com
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SOURCE Purple Innovation, Inc.