Silent Communication announced today that Orange (Partner Communications - NASDAQ: PTNR) has launched Silent’s Visual Voicemail (Silent VVM™) mobile client. Orange was enabled to roll out its Silent VVM-powered Visual Voicemail service to 20 mobile device brands simultaneously utilizing Silent Communication’s advanced DANA (Device and Network Agnostic) deployment technology.

The Silent VVM™ mobile client provides Orange subscribers with the ability to manage voicemail with the same ease in which they manage SMS, MMS or email. Users can browse voice messages directly from their handset, listen to messages with one click, and respond to voice messages via call back, SMS, MMS and/or email. The innovative service also includes support for video and fax messages and multiple voicemail greetings.

“Orange is committed to providing our subscribers with innovative mobile services that ensure the best possible user experience,” said Jacob Kedmi, chief of marketing, content and engines of growth, Partner Communications Company. “Silent Communication’s technology enabled us to execute our Visual Voicemail service roll-out across every device brand that we specified. No other mobile operator has delivered visual voicemail to subscribers as quickly or as comprehensively.”

“Orange’s comprehensive Visual Voicemail service roll-out clearly affirms Silent Communication’s industry-unique ability to conquer mobile fragmentation,” said Silent Communication CEO Max Bluvband. “With Silent’s DANA deployment technology, Orange was able to roll out the service to all subscribers simultaneously on ‘day one’ of the launch, regardless of the device they use.”

Powered by Silent VVM™, Orange’s Visual Voicemail service is available for the following devices: Sony-Ericsson C510, BlackBerry Bold 9000, BlackBerry 9700, Nokia E72, Sony-Ericsson Naite, Nokia N97, Sony-Ericsson W995, LG Optimus, Nokia E51, Sony-Ericsson Zylo, Samsung Galaxy 5, Nokia E5, Nokia C5, Nokia C7, Nokia N86, BlackBerry Pearl 9105, Nokia 5800, Nokia E71, Nokia N85, and Sony-Ericsson W595.

About Silent Communication

The pioneering provider of Device and Network Agnostic (DANA) mobile client solutions, Silent Communication works with mobile network operators, device manufacturers and value added service (VAS) providers to rapidly expand deployment and revenue opportunities for mobile Value Added Services. Silent Communication applies its advanced, serverless DANA deployment technology to popular services to ensure that they operate on any device and on any network. Customers include tier one companies such as MetroPCS, Orange, Sony Ericsson, Alcatel Lucent, Telecom Italy Mobile, Acision, MTS, Safaricom, BSNL, France Telecom, Reliance, Comverse, Ericsson, ZTE, Streamwide and more. Silent Communication’s mobile messaging clients are compatible with leading voicemail network providers including Comverse, Alcatel Lucent, Ericsson, Acision, Unisys, Streamwide and more. Silent Communication is headquartered in Israel and backed by Sequoia Capital and Yair Goldfinger. For more information visit www.silentcom.com

About Partner Communications

Partner Communications Company Ltd. ("Partner") is a leading Israeli provider of telecommunications services (cellular, fixed-line telephony and internet services) under the orange™ brand. The Company provides mobile communications services to over 3 million subscribers in Israel. Partner’s ADSs are quoted on the NASDAQ Global Select Market™ and its shares are traded on the Tel Aviv Stock Exchange (NASDAQ and TASE: PTNR).

Partner is an approximately 45%-owned subsidiary of Scailex Corporation Ltd. ("Scailex"). Scailex's shares are traded on the Tel Aviv Stock Exchange under the symbol SCIX and are quoted on "Pink Quote" under the symbol SCIXF.PK. Scailex currently operates in two major domains of activity in addition to its holding in Partner: (1) the sole import, distribution and maintenance of Samsung mobile handset and accessories products primarily to the major cellular operators in Israel (2) management of its financial assets.

For more information about Scailex, see http://www.scailex.com.

For more information about Partner, see http://www.orange.co.il/investor_site

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