IZEA Adds Comprehensive Influencer Marketing Expense Management to IZEA Flex
October 26 2023 - 10:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands and agencies, today announced that IZEA Flex, its
enterprise influencer marketing platform, now offers the ability to
record and measure off-platform expenses including creator
payments, gift cards, event tickets, and more.
This new feature greatly enhances the IZEA Flex transaction
module, giving marketers a unified view of all their tracked
campaign expenses, including “payments” made in the form of
providing products or access to experiences. All transactions,
including payments made directly from Flex, can easily be
associated with other items in Flex, such as content, contracts and
creator emails, giving marketers a holistic view of their
influencer marketing campaigns.
"The addition of comprehensive expense tracking to IZEA Flex
helps our customers better manage and track their campaign
expenses, providing visibility to team members across their
influencer marketing organization,” said Ted Murphy, IZEA’s founder
and CEO. “Whether a creator payment is made electronically inside
of Flex or provided through any other means, marketers can quickly
understand the true costs of executing their influencer marketing
campaigns, driving complete measurement and understanding of return
on investment.”
New users can try IZEA Flex with a 10-day free trial. To get
started or schedule a demo, visit izea.com/flex.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”), is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive a measurable return on
investment.
- IZEA Adds Comprehensive Influencer Marketing Expense Management
to IZEA Flex
Matt Gray
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
IZEA Worldwide (NASDAQ:IZEA)
Historical Stock Chart
From Apr 2024 to May 2024
IZEA Worldwide (NASDAQ:IZEA)
Historical Stock Chart
From May 2023 to May 2024