CANTON, Mass., Aug. 1, 2017 /PRNewswire/ -- National Ice
Cream Month may be over, but Baskin-Robbins is gearing up to
celebrate several other fun food holidays this August with
delicious ice cream treats and special offers. In addition, the
brand is launching a brand new August Flavor of the Month, OREO®
Cheesecake, which features OREO® cookie and cheesecake pieces
with a chocolate cookie crumb ribbon, all combined in a
cheesecake-flavored ice cream. The flavor can be enjoyed in a cup,
cone, milkshake or layered sundae.
Throughout the month of August, Baskin-Robbins is celebrating a
range of food holidays with its guests, including:
- National Ice Cream Sandwich Day (August 2) – To help guests celebrate,
Baskin-Robbins is offering a coupon for a $1.99 Single Scoop Warm Cookie Ice Cream Sandwich
through its Mobile App from August
1-6. Baskin-Robbins' Warm Cookie Ice Cream Sandwiches
feature a guest's favorite ice cream flavor sandwiched between
their choice of two warmed to order, chewy cookies, topped with
rainbow sprinkles, chocolate sprinkles or chopped almonds.
- National Root Beer Float Day (August
6) – Guests can celebrate this food holiday at
Baskin-Robbins with a Root Beer Float made with Barq's® and their
choice of ice cream flavor.
- National Waffle Day (August
24) – Guests can take advantage of Baskin-Robbins'
ongoing offer of a free upgrade to a freshly-baked waffle cone with
the purchase of a double scoop on this fun food holiday honoring
the waffle.*
- National Banana Split Day (August
25) – To celebrate this classic ice cream treat,
Baskin-Robbins is offering a coupon for a $4.99 Classic Banana Split through its Mobile App
from August 16-31. Baskin-Robbins'
Classic Banana Split features a guest's choice of three ice cream
flavors, served with banana slices, a guest's choice of toppings,
and finished with chopped almonds, whipped cream and three cherries
on top.
Throughout August, Baskin-Robbins is also inviting guests to
help bring joy to sick and hungry kids by donating $1.00 to the Joy in Childhood Foundation during
their visits. The Joy in Childhood Foundation is deeply embedded in
communities across the country and provides the simple joys of
childhood to sick and hungry kids. Funds raised will support local
and national nonprofit organizations that are focused on improving
children's health and providing food for the hungry. Additionally,
as a thank you, guests who make a donation will receive coupons for
special deals on Baskin-Robbins ice cream treats redeemable
beginning on September 1st
at participating locations nationwide.
"August is full of reasons to continue celebrating summer with a
range of fun food holidays and our new OREO® Cheesecake Flavor of
the Month," said Carol Austin, Vice
President of Marketing for Baskin-Robbins and Board Member for the
Joy in Childhood Foundation. "We're also honored to be supporting
the Joy in Childhood Foundation this month, and we encourage all of
our guests to support our Foundation's mission to bring joy to sick
and hungry kids by making a donation at their local Baskin-Robbins
shop."
Finally, to close out the month on a sweet note, guests are
invited to participating Baskin-Robbins shops nationwide to enjoy
all regular and kid-sized scoops for just $1.50 as part of the brand's "Celebrate 31"
promotion on Thursday, August
31st.**
For more information about Baskin-Robbins' wide variety of
premium ice cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Instagram
(www.instagram.com/BaskinRobbins).
OREO is a registered trademark of Mondelēz International group,
used under license.
* Guests must purchase a double scoop (two 4oz scoops) to
receive the waffle cone upgrade. Offer excludes dipped and fancy
waffle cones. Price and participation may vary. Cannot be combined
with any other offers.
** Offer valid on August 31st.
Participation may vary. Scoop offer good on every size scoop. All
listed flavors are optional amongst Baskin-Robbins' stores. Waffle
cones and toppings are extra. Cannot be combined with other offers.
Plus applicable tax.
About Baskin-Robbins
Baskin-Robbins is the world's largest chain of ice cream
specialty shops, providing guests with a wide array of ice cream
flavors and delicious treats at more than 7,800 retail shops in
more than 50 countries around the world. The brand was founded by
two ice cream enthusiasts whose passion for ice cream led to the
creation of many iconic ice cream flavors including Pralines 'n
Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today,
Baskin-Robbins has more than 1,300 ice creams in its flavor
library, and also offers custom ice cream cakes, frozen beverages
and the Polar Pizza™ Ice Cream Treat. Its franchised ice cream
shops serve as places where people can connect and create special
memories while they explore a wide array of flavors, including a
new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.BaskinRobbins.com.
About the Joy in Childhood Foundation
The Joy in Childhood Foundation provides the simple joys of
childhood to sick and hungry kids. The Foundation brings together a
wide range of stakeholders—including franchisees, crew members,
employees, partners and guests —and partners with food banks,
children's hospitals, and nonprofit organizations directly
committed to serving sick and hungry kids to fund joyful
environments, joyful experiences and joyful expressions to ensure
that children whose lives are compromised by hunger or sickness
have the support and essential services to find joy in their daily
lives. Since launching in 2006, the Joy in Childhood Foundation
(formerly The Dunkin' Donuts & Baskin-Robbins Community
Foundation), has granted more than $14
million to hundreds of national and local charities across
the country.
Contact:
Justin
Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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