CHICAGO, May 26, 2011 /PRNewswire/ -- Stocks featured in this week's Zacks Industry Rank analysis include McDonald (MCD), Morton (MRT), Buffalo Wild Wings (Nasdaq: BWLD) and O'Charleys (Nasdaq: CHUX).

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Zacks Industry Rank Analysis is written by Dirk Van Dijk, CFA, Chief Equity Strategist, Zacks.com.

Restaurants Looking Tasty

Sometimes the most interesting results from the Zacks Industry Rank come when things seem counter to what one might expect given the overall macro picture. One would think that with unemployment still very high, and prices at the pump taking a big bite out of consumer's wallets, that people would be cutting back on going out to eat. Also, food prices have been headed up, and that presents a potential margin squeeze.

However, the Restaurant Industry is doing very well based on earnings surprises and subsequent upward estimate revisions. Those are, of course, the main factors that drive the Zacks Rank. The industry currently comes in at number 39 on the list, an improvement of 16 spots from last week. The strong results from this group, one of the most discretionary of industries, suggest to me that consumers are getting more confident than is generally realized.

Zacks Industry Classifications

The Zacks industry classifications are very fine, with 256 different industries tracked. It is not particularly noteworthy if a single small industry shows up doing well, a single firm with good news can propel a one or two firm industry to the top (or bottom) of the charts. It is interesting when you see a cluster of similar industries at the top of the list. The same holds true for the bottom of the list. The definition of size that matters here is not the total sales or market capitalization but the number of companies in the "industry."

Good Eats!

The Restaurant industry is a large one. It has 44 firms in it, and many of these firms are huge, household names, and often even relatively small firms by market capitalization are well known. A large number of firms makes it much less likely that the industry will end up on the top (or bottom, for that matter) of the charts. While 39th spot on the list would not be particularly noteworthy if the industry had only six or seven firms in it, it is significant when the industry has 44 firms in it.

What is interesting is that the restaurants that are doing well cut across the price spectrum. McDonald's (MCD) and Morton's (MRT) are both restaurants but have very different price points, yet both hold Zacks #2 Ranks. McDonald's is a worldwide operation, with most of its earnings and revenues coming from overseas, while Morton's is far more domestically focused. Mid-range restaurants such as Buffalo Wild Wings (Nasdaq: BWLD) and O'Charleys (Nasdaq: CHUX) are also strong based on the Zacks Rank.

The valuations, particularly based on this year's earnings, are not particularly compelling. They become more reasonable, but not exactly cheap, if you are willing to look out to next year's earnings. Small successful restaurant chains often have excellent growth prospects, since the formula can be replicated over and over in new locations. However, they also have a tendency to flame out.

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Contact: Dirk Van Dijk, CFA

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Copyright 2011 PR Newswire

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