Brilliant Earth Extends Leadership in Blockchain Diamonds Through Participation with Tracr
June 05 2023 - 9:00AM
Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”)
(Nasdaq: BRLT), an innovative, digital-first jewelry company and
global leader in ethically sourced fine jewelry, today announced a
new collaboration with Tracr, the world’s leading digital platform
for tracing natural diamonds from their source. The partnership
will further unlock Brilliant Earth’s blockchain-enabled natural
diamond offerings, meeting the Company’s ESG goal six months ahead
of schedule.
“At Brilliant Earth, we continue to create solutions and pursue
partnerships that support our mission,” said Beth Gerstein, CEO and
Co-Founder at Brilliant Earth. “Working with Tracr will allow us to
drive an increased assortment of blockchain-enabled natural
diamonds into the market, while getting us closer to attaining our
ESG goals and bringing our customers increased traceability in the
lifecycle of their diamond.”
As a digitally-native company, Brilliant Earth has been a leader
in using emerging technology to achieve industry-leading
sustainability and transparency standards. Tracr’s technology
further supports Brilliant Earth and its customers’ expectations of
transparency with the use of Artificial Intelligence (AI) and
machine learning to identify a diamond’s provenance and analyze its
unique characteristics.
Wes Tucker, Tracr CEO, said, “We are delighted to have Brilliant
Earth join Tracr and are looking forward to helping them use our
platform to continue their mission to cultivate a more transparent,
sustainable, compassionate and inclusive jewelry industry. With
both of our organizations having a shared focus on using technology
to tell the story of natural diamonds, I’m excited about what we
will be able to achieve together towards this shared goal.”
The technological advancements that come with the Tracr
partnership will support Brilliant Earth’s mission and further
enhance the customer experience. Additional information about the
Company’s foundational pillars of Transparency, Sustainability,
Compassion, and Inclusivity can be found in their 2022 Mission
Report at https://investors.brilliantearth.com/mission-reports.
PRESS CONTACT
Victoria Del Rico
Director of Communications, Brilliant Earth
Victoria.Delrico@BrilliantEarth.com
About Brilliant Earth Brilliant Earth is a
digitally native, omnichannel fine jewelry company and a global
leader in ethically sourced fine jewelry. Led by co-founders Beth
Gerstein and Eric Grossberg, the Company’s mission since its
founding in 2005 has been to create a more transparent,
sustainable, and compassionate jewelry industry. Headquartered in
San Francisco, CA and Denver, CO, Brilliant Earth now has 31
showrooms and services customers in over 50 countries
worldwide.
About TracrTracr is the world’s first fully
distributed diamond traceability platform that starts at the source
and operates at scale, bringing the ability to explore the
provenance, authenticity and unique journey a natural diamond has
taken along the diamond value chain. To date, Tracr has registered
more than 1 million rough diamonds at source and 110,000 diamonds
at the manufacturer level securely on their dedicated Tracr
instances.
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