INUVO Launches Software-as-a-Service Version of the IntentKey
January 26 2021 - 8:30AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by artificial intelligence (AI) that serves
brands and agencies, today announces the launch of the
Software-as-a-Service (SaaS) version of the IntentKey. By packaging
the proprietary Artificial Intelligence, Analytic Modeling, and
Data Technologies of the IntentKey in this manner, Inuvo delivers a
powerful digital advertising solution that clients can encircle
with their own services.
The IntentKey was initially launched as an end-to-end managed
service. This was done purposefully to assure the best resources
for executing on the insights of the IntentKey, Inuvo’s own people,
would be in control of delivering results for clients. While this
had the advantage of ensuring those results, which through 3
quarters of 2020 were roughly 50% higher than the key performance
indicators (KPI) set by clients, it had the disadvantage of
limiting the market reach of the technology.
Richard Howe, CEO of Inuvo Inc., commented, “There is no
comparable commercially available technology or data product
capable of matching the precision with which the IntentKey AI
automatically adapts to the changing whims of in-market audiences.
The IntentKey’s purpose was to reinvent the manner in which
prospecting data is both manufactured and then used to discover
online audiences. With this SaaS version of the platform, we extend
the market for this product to companies who wanted the power of
the technology, while still using their own resources to deliver
campaigns.”
Conventional third-party data providers go through processes for
creating and making available their information in ways that limit
the number of data elements marketers can use to find audiences and
inherently results in delays associated with actioning those
audiences. Further, the traditional methods for finding these
audiences remains prescriptive, which means marketers themselves,
confined by the limitations of these data sources, are required to
decide what their audiences should look like before their campaigns
launch.
Inuvo’s IntentKey AI was designed to eliminate these and other
constraints associated with current best practices in digital
marketing. The technology requires none of the traditional sources
of information used to create current data products, has a
technological design that allows audience information to be used
within 5 minutes of its creation, and does not require a human to
define audience segments, rather, the AI system finds and adapts
the ideal audience on a continuous basis as the signals most
predictive for responding change.
Amir Bakhshaie, Vice President Advertising Technology and
IntentKey Products, “This version of the IntentKey platform has the
potential to disrupt what is currently a $19 billion-dollar annual
third-party data marketplace and we are confident, based on the
results we have already experienced, that we can outperform the
competition. The design behind this SaaS version of the IntentKey
is demand side platform (DSP) agnostic.”
Client beta testing proved successful in delivering the same
superior performance at scale as was experienced with their Inuvo
managed service. Mr. Bakhshaie noted, “Our SaaS audience data is
created in the same manner as the data we use for our managed
services clients: real-time, custom models for each client. By
providing custom built models for SaaS clients, we are equipping
them with unique, technology-driven data that enables them to run
campaigns fueled by a world-class, cloud-based Artificial
Intelligence technology.”
About the IntentKey™Inuvo®’s IntentKey™ is
a patented, machine-learning technology designed to mirror the
manner in which the human brain instantly associates ideas,
emotions, places, people, and objects. It creates an accurate,
high-definition picture of consumer intent and sentiment related to
a particular topic or item. Inuvo harnesses the power of the
IntentKey to discover and reach high volumes of incremental
in-market and relevant audiences that are hidden from typical
marketing approaches. The IntentKey enables pinpoint media
execution reaching consumers throughout the purchasing funnel all
the way to conversion.
About InuvoInuvo®, Inc. (NYSE American: INUV)
is a market leader in artificial intelligence, aligning and
delivering consumer-oriented product & brand messaging
strategies online based on powerful, anonymous and proprietary
consumer intent data for agencies, advertisers and partners. To
learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995
regarding the proposed public offering and the intended use of
proceeds from the offering. The offering is subject to market and
other conditions and there can be no assurance as to whether or
when the offering may be completed or as to the actual size or
terms of the offering. These forward-looking statements are subject
to risks and uncertainties that may cause actual results to differ
materially, including market conditions, risks associated with the
cash requirements of our business and other risks detailed from
time to time in our filings with the Securities and Exchange
Commission, and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
any subsequent date. We do not assume any obligation to update any
forward-looking statements.
Inuvo Company Contact: Wally Ruiz Chief
Financial Officer Tel (501) 205-8397 wallace.ruiz@inuvo.com
Investor Relations: KCSA Strategic
CommunicationsValter Pinto, Managing DirectorTel (212)
896-1254Valter@KCSA.com
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