BrandGraph® Tops Seven Million Influencers Analyzed
November 10 2020 - 10:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the
world’s leading brands, today announced that its BrandGraph®
platform has crossed a new threshold of analyzing seven million
influencer accounts. Officially launched in March 2020, the active
index has grown from 4.5 million influencers and 400 million pieces
of content to 7 million influencers and 870 million pieces of
content in less than a year. Four thousand different brands, across
categories ranging from smart speakers to wine, are now available
for reporting, with new brands being added to the index daily.
BrandGraph maps and classifies the complex
hierarchy of corporation-to-brand relationships by category and
associates social content with brands through a proprietary content
analysis engine. It aggregates and analyzes content data to provide
insights for marketers across their competitive landscapes and
surfaces that data through dashboards as well as dynamic
reports.
BrandGraph is designed to provide brands with
in-depth analysis and performance benchmarking of social media
content. It allows marketers to understand who is talking about
their brand, what they are saying, and how brands measure up
against their competitive set through a myriad of unique
performance standards. BrandGraph offers marketers a first
of-its-kind analysis of share-of-voice, engagement benchmarking,
category spending estimates, influencer identification, and
sentiment analysis.
The platform is integrated with Slack and Microsoft
Teams. It allows users to monitor the social media content
mentioning any brand entity found in the platform. BrandGraph
surfaces insights about brands and delivers daily or weekly
activity digests directly to the user via the third-party messaging
platforms.
BrandGraph Data includes:
- Share of Voice
- Content Volume Rankings
- Top Content by Engagement Count & Rate
- Relative Category Content Volume
- Influencer Sponsorship Activity for Competitive Set
- Sponsored Content Composition
- Engagement Counts Over Time
- Associated and Tangential Brands
- Content Sentiment Analysis
- Influencer Engagement Pyramid
- Brand Super Fans
- Top Organic and Sponsored Influencers
In addition to a standalone application that
marketers can license, BrandGraph data classification is integrated
within IZEAx Unity Suite and IZEAx Discovery at no added cost to
IZEAx customers. IZEAx leverages BrandGraph to analyze millions of
social media accounts and visualizes that data through the
VizSearch® influencer discovery tool.
Marketers can sign up for an account or download a
sample BrandGraph report at izea.com/brandgraph
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive measurable return on investment.
Safe Harbor StatementThis press
release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements, which are based on certain assumptions
and describe our future plans, strategies and expectations, can
generally be identified by the use of forward-looking terms
such as “anticipates,” “believes,” “estimates,” “expects,”
“intends,” “may,” “plans,” “projects,” “will,” “would” or other
comparable terms. Examples of forward-looking statements include,
among others, statements we make regarding expectations of sales
activity, revenue and margins based on bookings, plans to increase
the size of our sales team, the financial impact of investments in
our software business, and continuation of new IZEAx customers and
their effect on future sales.
Forward-looking statements involve inherent risks
and uncertainties, which could cause actual results to differ
materially from those in the forward-looking statements, as a
result of various factors, including, among others, the following:
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize one or more
of the marketplace platforms of IZEA; changing economic conditions
that are less favorable than expected; and other risks and
uncertainties described in IZEA’s periodic reports filed with the
Securities and Exchange Commission. IZEA assumes no
obligation to update any such forward-looking statements to reflect
actual results or changes in expectations, except as otherwise
required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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