Nuance Opens DRIVE Lab in Detroit Area to Study Enhancements and Advance Innovation for the Automotive User Experience
September 18 2017 - 8:00AM
Nuance Communications, Inc. (NASDAQ:NUAN) today announced the
opening of its new user experience (UX) research center, the
Design, Research, Innovation and In-Vehicle Experience (DRIVE) Lab
just outside of Detroit. The Nuance DRIVE Lab will be a hub for
research and learning that will advance user interfaces in cars,
ultimately providing drivers with safer, smarter, and more
delightful in-vehicle experiences and giving automakers the ability
to differentiate with excellent user experiences. Over the coming
months, Nuance will also open DRIVE labs in Europe and Asia to
address specific local UX needs.
When it comes to human machine interface (HMI) strategy, a
recent study conducted by Nuance among the world’s leading
automakers found that more than 90% of participants believe that
artificial intelligence (AI) is important or very important, and
76% believe connectivity to the home is important. In addition, 43%
of respondents noted that AI will have the greatest impact on
increasing overall user satisfaction with their in-car
systems. The DRIVE Lab will address these needs, serving as
the core of Nuance’s efforts to improve the user experience for
both current and future automotive assistants. Through its work in
the DRIVE Lab, Nuance will continue to expand conversational and
cognitive AI capabilities for its Dragon Drive Automotive
Assistant, as well as car-to-home and home-to-car interoperability
– two factors that car manufacturers find essential as they work to
make the AI-driven connected car a reality and prepare for a future
with autonomous vehicles.
The DRIVE Lab will study drivers’ preferences, in-car
experiences, and future automotive interactions. Key areas of the
DRIVE Lab’s research include:
- Driver needs and preferences
– Build an enhanced understanding of which
experiences users want to bring in from outside the car (i.e. Smart
Home interoperability) and which they view as in-car experiences
only. Explore how safety, privacy, functionality and regulatory
requirements affect the use of in-car technologies.
- Unique driver experiences and technologies
– Explore new ideas for user experiences for current
and future automotive technologies, including gesture-based
technologies and other modalities, which understand the context for
requests by understanding vision patterns.
- Best practices – Create and validate best
design practices in Nuance automotive projects: how technologies
like wake-up words, barge-in features, and voice biometrics improve
the user experience and become essential.
- Consult car makers and suppliers – Conduct
usability reviews of existing deployments as well as new concepts
and prototypes and advise on user experience best
practices.
“Automotive technologies are changing rapidly, and innovations
like autonomous vehicles and advanced shared mobility are closer to
reality than we think – so it’s important that we put a strategic
focus on research to provide a truly intelligent automotive
assistant that users can trust, now and in the future,” said Bob
Schassler, executive vice president and general manager, Mobile
Division, Nuance. “Our DRIVE Lab will be the center for our
research and testing around new concepts and prototypes for the
next generation of automotive user experiences for our
customers.”
The DRIVE Lab will also be the hub of future research
partnerships between Nuance and auto manufacturers, as well as
universities. Nuance will work with these organizations to jointly
study not only new technologies, but also how they impact driving
risks such as distracted driving.
Nuance’s DRIVE Lab is located in Farmington, Mich., northwest of
Detroit, and Nuance will expand the DRIVE Lab to other locations
around the globe in 2018 and 2019. For more information, watch the
Nuance Automotive vision video for a glimpse into the future
of AI-driven automotive and IoT experiences.
About Nuance Communications, Inc.Nuance
Communications, Inc. (NASDAQ:NUAN) is a leading provider of voice
and language solutions for businesses and consumers around the
world. Its technologies, applications and services make the
user experience more compelling by transforming the way people
interact with devices and systems. Every day, millions of users and
thousands of businesses experience Nuance’s proven
applications. For more information, please visit
www.nuance.com.
Trademark reference: Nuance and the Nuance logo are registered
trademarks or trademarks of Nuance Communications, Inc. or its
affiliates in the United States and/or other countries. All other
trademarks referenced herein are the property of their respective
owners.
Contact Information
For PressKate HickmanNuance Communications,
Inc.Tel: 781-565-4627Email: kathryn.hickman@nuance.com
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