SAN FRANCISCO, July 24, 2017 /PRNewswire/ -- Cardpool, Inc., a
leading gift card exchange company owned by Blackhawk Network,
today announced Cardpool Marketplace, an ecommerce platform that
enables sellers to list their pre-owned gift cards on
Cardpool.com's website alongside Cardpool's inventory of gift
cards. When selling a gift card, customers can accept a direct
purchase offer from Cardpool or instead, list their gift card for
sale at the price of choice on Marketplace for other buyers to
purchase. This additional service gives customers more ways to
unlock value from their gift cards.
This new option for buying and selling gift cards comes as
awareness and adoption of gift card exchanges continues to grow. A
June 2016 Blackhawk Network consumer study on consumer perceptions
of egifts* found that 89 percent of the consumers surveyed stated
they were aware of gift card exchange sites. However, only 13
percent of respondents said that they have purchased a gift card
from an exchange site, while 78 percent said they would feel
moderately to extremely safe about purchasing a gift card on a gift
card exchange site and 48 percent said that they would consider
using an exchange service to buy or sell gift cards.
"Cardpool streamlines the buying and selling process for
pre-owned gift cards and egifts. We're continuously working to
optimize our gift card exchange tools to 'get the right brands in
the right hands'™," said David
Jones, general manager of Blackhawk's Digital & Incentive divisions.
"We're delighted to offer our customers multiple options for
selling and purchasing gift cards and egifts online at
Cardpool.com, via mobile through the Cardpool app and in-store at
select U.S. retail and grocery locations."
To sell a gift card using Cardpool:
- Enter the card information—brand, value, etc.—and choose to
either accept the offer from Cardpool or list the gift card for
sale on Cardpool Marketplace.
- If a seller lists the gift card on Cardpool Marketplace, he or
she manages the listing while the gift card is for sale.
- Once the gift card is sold on Cardpool Marketplace, the seller
ships the physical gift card or emails the egift to the buyer and
receives payment after the card or egift is delivered.
- The fees to sell gift cards via Cardpool are among the lowest
in the industry, so successful sellers may keep a larger profit
margin for themselves.
- Users can sell pre-owned plastic gift cards or egifts at a
price below the current balance of the card, and Cardpool accepts
brands of merchants or retailers ranging from large-scale national
brands to smaller, locally-owned businesses.
Because of the direct sale of gift cards from other consumers,
shoppers can expect to find an even wider variety of gift cards to
choose from, all with Cardpool's one-year guarantee. See terms and
conditions of the guarantee at www.cardpool.com/guarantee.
Cardpool supports purchases and sales of gift cards through a
variety of in-store partnerships, online marketplaces and mobile
applications. To visit the website or to sell and purchase a gift
card, visit www.cardpool.com.
*About Blackhawk's
eGift Survey
Blackhawk's egift survey is an
Internet-based survey that was conducted by Blackhawk Network in
June 2016. The sample size included
1,144 American respondents.
About Cardpool
Cardpool, Inc., a Blackhawk Network, Inc. company, is a leading
gift card exchange company where customers can buy discounted gift
cards or sell gift cards for cash. Cardpool verifies the balance of
each of its gift cards and offers the Cardpool Purchase Guarantee;
see cardpool.com for terms and conditions. Cardpool also helps
retailers provide their shoppers with these exchange services in
their own physical stores or on retailer-branded sites. Cardpool
provides a turn-key solution driving commerce for its partners, and
retailers may integrate with the exchange services by using
Cardpool's proprietary APIs. Located in San Francisco, California; visit Cardpool
at www.cardpool.com.
About Blackhawk Network
Blackhawk Network Holdings,
Inc. (NASDAQ: HAWK) is a global financial technology company and a
leader in connecting brands and people through branded value
solutions. Blackhawk platforms and
solutions enable the management of stored value products,
promotions and incentive programs in retail, ecommerce, financial
services and mobile wallets. Blackhawk's Hawk Commerce division offers
technology solutions to businesses and direct to consumers. The
Hawk Incentives division offers enterprise, SMB and reseller
partners an array of platforms and branded value products to incent
and reward consumers, employees and sales channels. Headquartered
in Pleasanton, Calif.,
Blackhawk operates in 26
countries. For more information, please visit
blackhawknetwork.com, hawkcommerce.com, hawkincentives.com or
our product
websites giftcards.com, giftcardmall.com, cardpool.com, giftcardlab.com and omnicard.com.
CONTACT:
Amanda
Fiech
amanda@fletchergroupllc.com
303-525-0520
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SOURCE Cardpool, Inc.