AUSTIN, Texas, April 12, 2017 /PRNewswire/ -- Amplify Snack
Brands, Inc. (NYSE: BETR) has filed a federal trademark
infringement and unfair competition lawsuit to halt competitor
Snyders-Lance's deceptive use and importation of popcorn products
copying Amplify's famous SKINNYPOP® popcorn
trademark. The lawsuit was filed in federal district court on
April 11, 2017 in Austin, Texas.
SKINNYPOP® is a leading and one of the most
famous popcorn marks in the U.S. Last year, it accounted for
over $200 million in sales at
thousands of retailers nationwide.
As alleged in the lawsuit, Amplify recently learned that
Snyders-Lance is seeking to launch a competing popcorn brand called
"Metcalfe's SKINNY POPCORN". The complaint alleges
that Snyders-Lance's actions constitute willful infringement of
Amplify's mark and an obvious attempt to confuse
consumers.
Amplify's CEO, Tom Ennis, stated,
"We believe in fair play and fair competition.
Snyders-Lance's and Metcalfe's effort to copy our brand name is
flattering but not how trade competitors should behave. Even
now, infringing products are being sold by Snyders-Lance and
Metcalfe that include false registration marks and which are
attempting to trade off of the goodwill of our
SKINNYPOP® brand." He added, "we look forward to
defending our mark and securing a just result from the Court."
About Amplify Snack Brands: Headquartered in Austin, Texas, Amplify Snack Brands is a high
growth snack food company focused on developing and marketing
products that appeal to consumers' growing preference for
Better-For-You (BFY) snacks. Our brands SkinnyPop®,
Tyrrells®, Paqui®, Oatmega®,
Lisa's® Chips, The Wholesome Food Company™,
and Thomas Chipman™
embody our BFY mission of "snacking without compromise" and have
amassed a loyal customer base across a wide range of food
distribution channels in the United
States, United Kingdom,
Canada, Europe and Australia. For more
information, contact Ali.GoldnerTroy@olson.com.
Amplify is represented in the litigation by J. Noah Hagey and Tobias Rowe of BraunHagey & Borden
LLP.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/amplify-snack-brands-files-federal-trademark-action-against-competitor-for-willful-infringement-and-unfair-competition--seeks-injunctive-relief-and-damages-300438976.html
SOURCE Amplify Snack Brands, Inc.