National CineMedia (NCM) Promotes Three Top Regional Sales Executives
April 13 2015 - 12:59PM
Business Wire
National CineMedia (NCM), the largest cinema advertising network
in the U.S., announces the promotions of three top executives on
NCM’s regional sales team. NCM’s regional team works with regional
and local businesses to help them reach moviegoers in NCM’s
FirstLook pre-show seen in AMC, Cinemark, Regal Entertainment Group
and over 40 other leading regional theater circuit affiliates
nationwide.
Senior Vice President Tom Reilly has been promoted to the newly
created role of Executive Vice President of Regional Sales. Reilly,
a 13-year veteran of NCM, will continue to lead the day-to-day
management of NCM’s local and regional sales teams, comprised of
nearly 200 sales professionals across the country. He will continue
to be based in the New York office and report to Bennett Fogel,
NCM’s Executive Vice President and Chief Revenue Officer. Before
joining the company as one of the first employees of NCM’s
predecessor company, Regal CineMedia, Reilly served as the Vice
President of Sales & Marketing at Next Generation Network
(NGN), a retail network available at convenience stores and quick
service restaurants that was purchased by Regal Entertainment Group
in 2001. Before joining NGN, Reilly held various senior sales
management positions with several online and newspaper
companies.
In addition, two long-time NCM executives have been promoted
from Vice President of Regional Sales to Senior Vice Presidents,
each responsible for the management of half of NCM’s local sales
territories. Stacie Tursi has been promoted to Senior Vice
President, Eastern Region, and Brad Filbey has been promoted to
Senior Vice President, Western Region. Tursi, based out of Atlanta,
will also lead the local and regional sales team in training,
on-boarding new personnel and developing sales strategy. Filbey,
based out of NCM’s Chicago office, will oversee all business
analysis and manage systems support for the entire local and
regional sales team. In their newly created roles, they will
continue to report to Reilly.
Tursi and Filbey both joined NCM in 2005 when AMC's National
Cinema Network (NCN) merged with Regal CineMedia, and Cinemark also
signed on as a founding member circuit, to form NCM. Prior to that,
Tursi worked in sales and sales management for Procter &
Gamble, Canon Computer Systems, and Canon USA. In his prior career,
Filbey worked for 20 years in the motorsports industry in
operations and marketing.
“Tom, Stacie and Brad have all been instrumental in the
development of our local and regional cinema advertising sales
business for over a decade, growing it into a $100 million business
from a few million dollars of sales,” said Bennett Fogel, Executive
Vice President and Chief Revenue Officer with NCM. “With that
growth there is a need to expand our infrastructure and team to
take advantage of emerging opportunities, and I know that these key
NCM leaders will continue their tremendous efforts and dedication
in these new roles.”
About National CineMedia
(NCM)
National CineMedia (NCM) is the #1 weekend network in America
and the largest cinema advertising network reaching moviegoers
on-screen, on-site, online and on mobile devices. NCM offers
captivating entertainment content, national reach and unparalleled
audience engagement across its digital in-theater network of over
20,100 screens in approximately 1,600 theaters in 183 Designated
Market Areas® (49 of the top 50). During 2014, over 700 million
moviegoers attended theaters that exclusively present NCM's
FirstLook pre-show program, including AMC Entertainment Inc.
(NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK), Regal Entertainment
Group (NYSE: RGC), and over 40 other leading regional theater
circuit affiliates. National CineMedia, Inc. (NASDAQ:NCMI) owns a
45.1% interest in, and is the managing member of, National
CineMedia, LLC. For more information, visit www.ncm.com.
(NCMI-A)
National CineMedia (NCM)Amy Jane Finnerty,
212-931-8117amy.finnerty@ncm.comorLeslie Obletz,
212-931-8119leslie.obletz@ncm.com
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