KOLOA, Hawaii, Sept. 29, 2014 /PRNewswire/ -- KonaRed
Corporation (OTCQB: KRED), manufacturers of All Natural Antioxidant
Juices and nutritional supplements from the unique and exclusive
Hawaiian CoffeeBerry®, coffee fruit from Kona, Hawaii, today issued the following update from
CEO Shaun Roberts:
Dear KonaRed Shareholders:
I'm pleased to report we've made strong progress this summer
with our national product roll-out. Since my last update in August
we've added an additional 558 high profile retail stores to our
distribution network for KonaRed beverages and wellness
products.
This translates into expanded distribution of our beverage and
wellness products into approximately 2,800 additional retail
grocery and specialty stores during the last six months.
The success of this rollout has been based on a variety of
factors. One of the most important is that we're presenting an
entirely new product category to consumers - exclusive
CoffeeBerry®, coffee fruit from Hawaii,
USA. Other companies have created dominant product
categories based on juices such as Cranberry and Pomegranate.
KonaRed is doing the same with the fruit of the coffee plant.
Product sales by the premier, mature stage companies in each of
these other categories are in the hundreds of millions of dollars
each year.
From a strategic perspective, we feel the value of being
'authentic' in a category cannot be over-rated when creating brand
loyalty. We provide an efficacious dose of USA grown coffee fruit in every product that
is traceable to the farms in Kona, Hawaii.
In tandem with our authenticity is also our range of
products. Three distinct KonaRed beverage products are selling off
store shelves along with our line of nutritional supplement
products. These multiple product offerings help capture hard to win
retail shelf space and also diversify our revenue stream.
Over the last month, KonaRed has benefited from a wide series of
in-store sampling campaigns to get our products into the hands of
consumers. These have won us new customers who haven't experienced
anything similar to KonaRed. We've also opened new doors in the
distribution community which has proven to be a strong pillar of
our growth over the last few months. Along with recruiting
distributors and opening new markets such as New York and Las
Vegas, our products are being presented to many of the top
national beverage wholesale buyers. Last week, KonaRed was
showcased at the Natural Products Expo East trade show
(www.expoeast.com) and will be exhibited at the NACS (National
Association of Convenience and Fuel Retailing) show October 7-10.
Recent marketing efforts include our sponsorship initiatives of
The CrossFit Ultimate Hawaiian Trail Run, The Honolua Surf Co.'s
Ultimate Stand Up Paddle Showdown which was seen nationwide on the
CBS Sports Network this past Sunday and the upcoming Pure Aloha
Festival in Las Vegas, also known
as the 9th Hawaiian Island –
www.purealohafestival.com
Along with visually presenting our name to wholesale buyers and
consumers, these marketing and sponsorship initiatives also give us
the opportunity to bring traffic to our website. In doing so we
have the chance to share key information with consumers and believe
this is also building brand loyalty. An element of this is
spreading the word about our dedication to environmental
responsibility and sustainability farm to bottle!
We believe that consumers of wellness-based products appreciate
responsible corporate stewardship and 'win-win' business practices.
Our products are formulated from a highly valuable by-product of
coffee production which was previously discarded by coffee growers.
We created a new and sustainable use for the fruit of the coffee
plant and have successfully transitioned this into healthy and
enjoyable products which are now reaching consumers. This fact is a
major marketing asset.
Right now you can find our main website as before at:
www.konared.com, and our product locator at:
www.konared.com/find-a-retailer. And we'll soon be bigger and
better. Look for our new website launching in October!
With respect to our raw materials supply, I can also report that
the Hawaiian coffee crop has proven bountiful this summer. We have
ample supply to meet this year's production of KonaRed products.
Additionally, for those of you who watch the weather reports, the
hurricanes which were headed toward Hawaii during the summer did not make landfall
on the side of the Island in Kona where the coffee belt thrives.
Our supply chain remains solid.
In summary, I can report we're extremely pleased with our
progress and are enthusiastically pushing forward to accelerate
expansion of our distribution and sales.
Sincerely,
Shaun Roberts
Founder, President, CEO
About KonaRed Corporation
KonaRed Corporation produces health and wellness nutritional
products including beverages and supplements, which bring the
attributes of Hawaiian Coffee fruit to an international consumer
market. Our underlying business was established on August 22, 2008 and our first sales were achieved
in February 2009. KonaRed became
publicly traded through a merger with an existing listed company on
October 4, 2013 and trades on the
OTCQB under the symbol KRED. KonaRed, through a licensing agreement
with VDF FutureCeuticals, Inc., utilizes an innovative, state of
the art, proprietary process that produces antioxidant extracts and
powders from Hawaiian Coffee Fruit which are used to produce
KonaRed's Antioxidant Juices, Organic Green Teas, and On-the-Go
Packs. KonaRed Corporation is headquartered in Koloa, Hawaii, and its distribution is
centered in San Clemente,
California. KonaRed products are sold in select Kroger,
Vitamin Shoppe, Whole Foods, Safeway, Walmart, 7-Eleven, and other
retail outlets throughout the U.S. and Canada. Stores selling KonaRed products can be
found at: www.konared.com/find-a-retailer .
Forward Looking Statements
Certain information contained in this press release, including any
information as to our strategy, plans or future financial or
operating performance and other statements that express
management's expectations or estimates of future performance,
constitute "forward-looking statements" within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. All statements, other than
statements of historical fact, are forward-looking statements. The
words "believe," "expect," "will," "anticipate," "contemplate,"
"target," "plan," "continue," "budget," "may," "intend,"
"estimate," "project" and similar expressions identify
forward-looking statements. Forward-looking statements are subject
to risks and uncertainties that could cause actual results to
differ materially from those expressed in the forward-looking
statements, including, but not limited to, certain delays beyond
the company's control with respect to its plans or operations. Our
actual results may differ materially from the results anticipated
in these forward-looking statements due to a variety of factors,
including, without limitation those set forth as "Risk Factors" in
our filings with the SEC which can be found at www.sec.gov. There
may be other factors not mentioned above or included in the
Company's SEC filings that may cause actual results to differ
materially from those projected in any forward-looking statement.
The Company disclaims any intention or obligation to update or
revise any forward-looking statements whether as a result of new
information, future events or otherwise, except as required by
applicable law. In this press release the following statements can
be considered 'Forward Looking Statements: "In doing so we
have the chance to share key information with consumers and believe
this also building brand loyalty."; "...we're pleased with our
progress but are enthusiastically pushing to accelerate expansion
of our distribution and sales."
Contact:
KonaRed Corporation Investor Relations
E and E Communications
Paul Knopick
Email: pknopick@eandecommunications.com
940.262.3584
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SOURCE KonaRed Corporation