Viggle Launches New Fantasy Football Game
September 05 2014 - 9:59AM
Business Wire
Building on the Success of its World Cup
Fantasy Game, Viggle Deepens Partnership with STATS LLC to Develop
New Predictive and Real-time Fantasy Game
Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment
marketing and rewards platform, today announced it has partnered
with STATS LLC, the world’s leading sports technology, information
and content provider, for the company’s latest fantasy sports game.
STATS recently built Vigoooal, Viggle’s real-time game that allowed
users to predict winners and answer trivia questions during the
World Cup, and will manage development, web hosting and technical
operations for Viggle’s fantasy football offering.
Viggle’s decision to extend their relationship with STATS comes
on the heels of a very successful World Cup collaboration.
Forty-two percent of all Viggle users who watched and checked into
World Cup matches played along with Viggle’s companion games, which
included Vigoooal and Viggle LIVE. Throughout the tournament,
Vigoooal participants played 6.5 games on average, exemplifying the
high level of active consumer engagement Viggle’s companion games
can drive.
Prior to Vigoooal, STATS provided the data feed for Viggle’s
MYGUY NBA game. Now for the 2014 football season, Viggle is excited
to announce the launch of Viggle Football. Starting 9/7, the new
games for the upcoming NFL and college football seasons will allow
users to score Viggle Points by:
- Correctly predicting the final score,
winning team and point difference
- Correctly predicting player and team
performance stats during the game while watching.
- Engaging with sponsored ads throughout
the game
“We are really excited to be expanding our relationship with an
innovative company like STATS to provide our users an exciting game
experience around both pro and college football,” said Greg
Consiglio, President and Chief Operating Officer of Viggle. “Their
unique gaming capabilities will enable significant reach and
engagement among our users and help us deliver results for our
advertising partners.”
“Viggle continues to pioneer innovation in real-time, second
screen engagement while building the leading entertainment rewards
and marketing platform, and STATS is proud to be their partner for
sports content and gaming,” said Eric Kutzin, Associate Vice
President, Sales at STATS. “After the success of the Vigoooal World
Cup game, our team is looking forward to a successful launch of the
new and innovative games.”
The introduction of Viggle Football this September follows
another record setting month in terms of Monthly Active Users
(MAUs) and New Registered Users (NRUs) to the Viggle Platform.
August marked the second consecutive month wherein Viggle
established record highs for both these key metrics. For the month
ending August 31, 2014, Viggle had 1,027,690 monthly active users –
the first time the Viggle Platform broke 1 million active users in
a given month – and obtained more than 653,000 new registered
users.
Viggle Inc.’s platform consists of the Viggle app, which offers
rewards for watching TV, advertisements or listening to music;
NextGuide, a personalized TV programming guide and distributed
reminder platform; Wetpaint, an entertainment news and social
publishing platform; and Viggle Store, a rewards destination where
visitors can redeem Viggle Points for digital downloads. In July
2014, Viggle Inc. achieved a total reach of 22.5
million. Total reach is the total of registered users for
Viggle and monthly unique users of the Wetpaint media
properties.
About Viggle
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. The Viggle mobile app has over 6.2 million users. Since its
launch, Viggle members have redeemed nearly $19 million in rewards
for watching their favorite TV programs and listening to music.
Members can also use Viggle Store, a rewards destination where they
can redeem their Viggle Points for music downloads. In addition,
Viggle operates Wetpaint, which offers entertainment and celebrity
news online; Dijit Media, maker of technology that helps consumers
search for, find, and set reminders for TV shows and movies; and
Choose Digital, a digital marketplace platform that allows
companies to incorporate digital content into existing rewards and
loyalty programs in support of marketing and sales initiatives. For
more information, visit www.viggle.com or follow us on Twitter
@Viggle.
About STATS LLC
STATS is the world's leading sports technology, data and content
company. The company passionately abides by a mission to
revolutionize the way sports contests are viewed, understood,
played and enjoyed. STATS' calling card consists of real-time
scores, historical sports information, Associated Press editorial
content, a turnkey fantasy sports operation and SportVU technology.
Today, STATS' worldwide client network of media companies and
professional sports leagues and teams utilize a broad spectrum of
dynamic in-game broadcast presentations and virtual images,
multimedia enhancements and game analysis and tactical coaching
tools. STATS is owned by Vista Equity Partners. For a complete tour
of STATS' sports content portfolio and solutions, visit
www.stats.com.
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
Viggle Media ContactDKC Public RelationsParis Tyler,
212-981-5162paris_tyler@dkcnews.comorInvestor Relations
ContactViggle Inc.John C. Small, CFO,
646-738-3220john@viggle.comorIRTH CommunicationsRobert Haag,
Managing Partner, 866-976-4784vggl@irthcommunications.comorSTATS
Media ContactNick Stamm, 847-583-2110STATS
LLCstamm@stats.com