Online Spending Skyrockets -- Atrinsic and Sina Poised to Benefit
February 10 2012 - 8:20AM
Marketwired
Worldwide online advertising revenues continue to skyrocket as the
worst of the recession fades and businesses begin to spend again.
In the United States advertising revenues have hit new highs,
reaching $7.88 billion in Q3 2011, representing a 2.7% increase
from the previous peak in Q2 2011, according to the Internet
Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). "Even
with a softened economy, digital advertising is making tremendous
gains," says PwC US partner David Silverman. Five Star Equities
examines investing opportunities in the Computer Services industry
and provides equity research on Atrinsic Inc. (PINKSHEETS: ATRN)
and Sina Corporation (NASDAQ: SINA). Access to the full company
reports can be found at:
www.fivestarequities.com/ATRN www.fivestarequities.com/SINA
In China, a recent report from Beijing-based market research
firm iResearch states that China's online advertising revenue
exceeded newsprint advertising revenue for the first time ever,
with more advertisers looking toward Web media platforms in areas
such as search engines, along with e-commerce and video
websites.
Chinese Internet advertising generated 51.19 billion yuan ($8.11
billion) in 2011, while newsprint advertising brought in 45.36
billion yuan, iResearch said, a trend it predicted would continue
in 2012.
Five Star Equities releases regular market updates on the
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Shares of China's Sina Corporation took a hit earlier this week
following a DigiCha report that the Chinese government will require
real name registration for Sina Weibo as of March 16, causing new
registrations to drop sizeably. Sina Corporation provides online
media and mobile value-added services (MVAS) in China. It provides
advertising, non-advertising, and free services through SINA.com,
Weibo.com, and SINA Mobile.
Atrinsic, Inc. operates as a direct to consumer Internet
marketing company. The company sells entertainment and lifestyle
subscription products direct to consumers through the Internet.
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