NEW
YORK, March 19, 2023 /PRNewswire/ -- Meet the
future of sun care. After three years of development, the brand's
revolutionary approach to skin barrier health is going to shake up
the SPF category. BYOMA's most anticipated formula yet was informed
and inspired by the brand's connected community; the brand received
over 10,000 requests for the hotly anticipated "step 5". The
Moisturizing Gel-Cream SPF 30 fuses the science of sun care,
skincare, and barrier care creating a totally invisible formula
that performs like premium skincare while offering broad spectrum
protection of the most efficacious sunscreen. Supercharged with
best-in-class hydrators, this is THE formula to convince even the
most reluctant SPF-wearers that sun care should be used daily.
Moisturizing Gel-Cream SPF 30
This ultra-effective, deeply hydrating, non-greasy SPF 30 daily
moisturizer is the ultimate blend of sun care, barrier care, and
skincare. The innovative, lightweight gel-cream SPF 30 formula
offers broad spectrum protection from UVA/UVB rays, instantly
absorbing into the skin and leaving a glowing, radiant finish with
zero white cast. It's all the benefits of an SPF product with none
of the drawbacks. Hyaluronic Acid and Beta Glucan help plump skin
while delivering all-day hydration across multiple layers,
minimizing TEWL, while our proprietary Tri-Ceramide ComplexTM works
hard to safeguard the skin barrier.
- Daily moisturizing sunscreen provides broad spectrum SPF 30
protection
- Featuring our barrier building Tri-Ceramide Complex for sun
care meets barrier care
- Chemical sunscreen filters apply invisibly on all skin
tones
- Infused with hydrating heroes Hyaluronic Acid and Beta
Glucan
- Innovative gel-cream gives a dewy finish that doesn't feel like
sunscreen
- Blends effortlessly and comfortably, works well under
make-up
- Suitable for daily use on all skin types
TRI-CERAMIDE COMPLEX
Our proprietary Tri-Ceramide
Complex is formulated with the three essential lipids of the
Stratum Corneum at the golden ratio to help rebuild the skin
barrier and restore natural moisture levels, ensuring skin
functions at its best, every single day.
BARRIER BUILDING BENEFITS
PROTECTED
Provides photostable protection from
UVA/UVB rays while shielding from the damaging effects of daily
aggressors and pollution. The SPF is a chemical complex of 3 SPF
agents (homosalate, octisalate, avobenzone) and is free-from
mineral oils and silicones. Combined with our Tri-Ceramide Complex,
these best-in-class filters offer complete protection for both your
skin and your barrier.
HYDRATED
Hyaluronic Acid and Beta Glucan are powerful
humectants known for their ability to deliver optimum levels of
skin hydration. These naturally occurring molecules work as a
magnet for moisture to deliver all-day hydration for dewier,
plumper looking & feeling skin from first use.
INSIDE THE BOTTLE
The ultra-lightweight texture is a
true SPF/skincare hybrid. Leaving zero white cast or greasy
residue, this is your new daily skincare must-have for protected,
glowing skin and a stronger skin barrier.
HOW TO APPLY
Apply generously and evenly onto face in
the AM as the last step of your routine 15 minutes before sun
exposure.
Moisturizing Gel-Cream SPF 30 | $18.99
Launching March 15th
exclusively at Target
All BYOMA products are dermatologist approved, fragrance-free,
and vegan friendly.
For more information, please contact: byoma@chasencreative.com
www.byoma.com | @byoma
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SOURCE BYOMA