YouGov PLC Director/PDMR Shareholding (0748E)

TIDMYOU

RNS Number : 0748E

YouGov PLC

15 October 2018

YouGov plc

("YouGov" or "the Company")

PDMR Dealing

YouGov, the international research and data analytics group, announces that it was notified on 12 October 2018 that Ashley Martin, Non-Executive Director, acquired an interest in the Company's shares.

As a result of the transaction, which is detailed in the below table, Mr Martin is beneficially interested in 5,617 shares in the Company, representing approximately 0.005% of the Company's issued share capital.

Enquiries:

YouGov plc

   Tilly Heald (Company Secretary)                                                020 7012 6000

FTI Consulting

   Charles Palmer / Harry Staight                                                   020 3727 1000

Numis Securities (Nomad and broker)

   Nick Westlake / Toby Adcock                                                      020 7260 1000

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

 
 1.           Details of the person discharging managerial responsibilities/person 
               closely associated 
     a)       Name:                                  Ashley Martin 
         -------------------------------------  ------------------------------------ 
 2.           Reason for the notification 
         --------------------------------------------------------------------------- 
     a)       Position/status:                       Non-Executive Director 
         -------------------------------------  ------------------------------------ 
     b)       Initial notification/Amendment:        Initial notification 
         -------------------------------------  ------------------------------------ 
 3.           Details of the issuer, emission allowance market participant, 
               auction platform, auctioneer or auction monitor 
         --------------------------------------------------------------------------- 
     a)       Name:                                  YouGov plc 
         -------------------------------------  ------------------------------------ 
     b)       LEI:                                   213800MZGBGCJIPOBB41 
         -------------------------------------  ------------------------------------ 
 4.           Details of the transaction(s): section to be repeated for 
               (i) each type of instrument; (ii) each type of transaction; 
               (iii) each date; and (iv) each place where transactions have 
               been conducted 
         --------------------------------------------------------------------------- 
     a)       Description of the                     Ordinary Shares of 0.2p each 
               financial instrument, 
               type of instrument:                    GB00B1VQ6H25 
               Identification code: 
         -------------------------------------  ------------------------------------ 
     b)       Nature of the transaction:             Purchase of Shares 
         -------------------------------------  ------------------------------------ 
     c)       Price(s) and volume(s):                     Price(s)        Volume(s) 
                                                           GBP4.45         5,617 
                                                                      -------------- 
         -------------------------------------  ------------------------------------ 
     d)       Aggregated information: 
                *    Aggregated volume:                      N/A 
 
 
                *    Price: 
         -------------------------------------  ------------------------------------ 
     e)       Date of the transaction:               12 October 2018 
         -------------------------------------  ------------------------------------ 
     f)       Place of the transaction:              London Stock Exchange [XLON] 
         -------------------------------------  ------------------------------------

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END

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