Seawright Holdings Engages Beverage Expert Trajectory Partners to Build Distribution Network
May 18 2006 - 8:05AM
Business Wire
Seawright Holdings, Inc. (OTC BB:SWRI), owner of one of the most
prolific natural water springs on the Eastern Seaboard, announced
today that it has engaged the services of Trajectory Partners, a
management consulting firm and specialist in the consumer beverage
and natural foods industries, to help develop a distribution
network for the Company's first commercial bottled water, Seawright
Springs Premium Natural Spring Water. "According to the Beverage
Marketing Corporation, bottled water is now the second largest
commercial beverage category in the U.S. We believe Seawright
Springs Premium Natural Spring Water can serve ongoing, robust
demand for high-quality, all natural bottled water. Trajectory
Partners' expertise in the beverage industry provides a valuable
asset to help us develop our initial distribution strategy. We are
very excited to work with their team and look forward to bringing
our first commercial bottled water to consumers," said Joel Sens,
President and CEO of Seawright Holdings, Inc. Trajectory Partners
has more than 20 years of experience in the consumer goods
industry. Its principals have worked for and/or represented several
of today's leading international beverage companies, including Coca
Cola Enterprises, Lipton, Guinness, and the Miller Brewing Company.
William Hargis, the firm's Managing Partner, was the co-founder,
President and CEO of The Switch, which he grew into an
international brand. "Seawright Holdings has one of the largest
renewable water sources on the East Coast and an inherent brand
identity," said Hargis. "Seawright Springs Premium Natural Spring
Water will be a natural fit for many distributors." Seawright
Springs Premium Natural Spring Water is being launched in the
luxury brand category and will be available in half-liter and liter
bottles. The product's initial distribution targets are high-end
supermarkets and health food stores in the Mid Atlantic region.
About Seawright Holdings, Inc. Seawright Holdings, Inc. is the
producer of Seawright Springs Premium Natural Spring Water, one of
America's purest, freshest and high-mineral content drinking
waters. Seawright Springs is located in beautiful Augusta County,
Virginia on 145 acres of protected woodlands. The spring produces
in excess of one million gallons of water a day and is one of the
largest sources of fresh natural spring water on the Eastern
Seaboard. In 2003, Joel Sens formed Seawright Holdings, Inc. and
purchased Seawright Springs to begin producing Seawright Springs
Premium Natural Spring Water. For more information, please visit
www.seawrightsprings.com. For investor relations, contact Rick
McCaffrey, OTC Financial Network, 781-444-6100x625, rick@otcfn.com,
or visit www.otcfn.com/swri. Information Regarding Forward-Looking
Statements Statements in this news release other than statements of
historical fact are "forward-looking statements" that are based on
current expectations and assumptions. These expectations and
assumptions are subject to risks and uncertainty, which could
affect Seawright Holdings' future plans. Forward-looking statements
involve risks and uncertainties that could cause actual results to
differ materially from those expressed or implied by the
statements, including, but not limited to, the following: Seawright
Holdings' ability to successfully complete the development of new
or enhanced products; Seawright Holdings' ability to meet future
capital needs; the development of market demand for Seawright
Holdings' products, the ability of Seawright Holdings to attract
and retain qualified personnel, the economic conditions of the
beverage market and specifically the spring water industry; and
other risks detailed from time to time in Seawright Holdings'
filings with the Securities and Exchange Commission. Seawright
Holdings undertakes no duty to update any forward-looking statement
to conform the statement to actual results or changes in Seawright
Holdings' expectations.
Seawright (CE) (USOTC:SWRI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Seawright (CE) (USOTC:SWRI)
Historical Stock Chart
From Jul 2023 to Jul 2024