HearAtLast Pioneers New iSign Direct Marketing Technology
October 20 2009 - 9:00AM
Marketwired
(PINKSHEETS: HRAL) HearAtLast Holdings, Inc., a leading provider of
suitable affordable solutions to clients with hearing needs in the
billion dollar hearing loss market, announced today that it will
begin a pilot with iSign Media in a new and innovative method of
direct marketing.
As early adopters, HearAtLast continues to focus on the
multi-billion dollar and under serviced EarBud and Hearing
Accessory platform with iSign Media Corp ("iSign"). The patent
pending mobile streamer is designed to send proprietary
commercials, coupons or messages directly to your cell phone via
Bluetooth on a radius specific basis. This unique technology will
enable our HHSRs (Hearing Health Service Representatives) to target
potential clients in a multitude of different venues as the unit is
portable. Our Goal is to evaluate various forms of direct marketing
to different demographic groups throughout our clinic network.
With over 65 percent of Canadians using cell phones, this is a
wonderful way in which to penetrate an expanding and youthful
market place with direct to smart phone pinging through the iSign
device. "HearAtLast's high tech offering of state-of-the-art
EarBuds for iPod users is one of our the fastest growing segments,"
states Matthew Sacco, CEO. "The weak link in MP3/iPod use are
inferior EarBuds provided with traditional units. HearAtLast's vast
assortment of custom or stock hi fidelity EarBuds will satisfy even
the most sophisticated audiophile," claims Mr. Sacco.
"Our model which is based on devices that enhance and protect
hearing is a perfect match for youthful marketing. Every young
adult and baby boomer today has a cell phone and an Ipod. The
missing link for successful mp3 clarity and safety are properly fit
EarBuds that enable significantly lower listening levels and wider
dynamic range," stated Matthew Sacco.
"We are confident that both of our companies will benefit
greatly from this project. Through the units that have been
installed and operating in various stores in Singapore for the past
year and in China for the past five months, we have proven that we
can efficiently and effectively deliver advertising messages and
content to individuals who have activated the Bluetooth feature on
their cell phones. We are excited about this Canadian opportunity
and look forward to its successful implementation," stated Alex
Romanov, President and Chief Executive Officer of iSign Media.
About iSign Media
iSign is an advertising and marketing services provider,
specializing in interactive proximity advertising solutions for
advertisers and advertising agencies in the global marketplace,
through the broadcasting of advertisements to consumers' cell
phones via Bluetooth technology. iSign is a publicly traded
company, trading on the Toronto Stock Exchange Venture Market,
under the symbol ISD. iSign is an IBM Business partner, a member of
Bluetooth's® Special Interest Group, an Open Business Partner and
has patents pending worldwide. As a global leader in Interactive
Marketing via Bluetooth® technology, iSign is proof of concept that
Interactive Marketing works on a large global scale as a cost
effective, accountable, marketing solution that is up to 100x less
expensive than traditional forms of marketing, and is
simultaneously effective at capturing consumer data, interest and
response in real-time.
For additional information on how iSign works or how we can
power your next campaign, please visit www.isignmedia.com.
iSign Media Corp 1-877-664-7446 www.isignmedia.com
About HearAtLast
HearAtLast Holdings, Inc. is a Nevada corporation that owns and
operates its wholly-owned subsidiary of hearing stores co-located
within select Wal-Mart stores throughout Canada. Their chain of
hearing stores specializes in the sale of digital hearing aids and
testing services. The Company is the affordable hearing solution
for Canadians, combining the most sought after retail space in
North America with convenience and location. HearAtLast provides
State of the Art Hearing Testing and Dispensing services to
individuals with all types of measurable hearing loss.
HearAtLast facilities sell a selection of high quality brand
name hearing aids and also offer complimentary screening tests,
clinical hearing tests, high end ear buds and assistive listening
devices. The Company's mission is to consolidate the highly
fragmented hearing services industry while providing unparalleled
service to the estimated 30+ million hearing impaired individuals
throughout North America. After a prescription is approved, the
independent on-site audiologists and hearing aid practitioners at
HearAtLast utilize a refined process to dispense the latest in Name
Brand digital hearing aids.
For more information please visit www.hearatlast.com
Safe Harbor
Statements about the Company's future expectations and all other
statements in this press release other than historical facts, are
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, Section 21E of the Securities Exchange
Act of 1934, and as that term is defined in the Private Securities
Litigation Reform Act of 1995. The Company intends that such
forward-looking statements be subject to the safe harbors created
thereby.
The above information contains information relating to the
Company that is based on the beliefs of the Company and/or its
management, as well as assumptions made by any information
currently available to the Company or its management. When used in
this document, the words "anticipate," "estimate," "expect,"
"intend," "plans," "projects," and similar expressions, as they
relate to the Company or its management, are intended to identify
forward-looking statements. Such statements reflect the current
view of the Company regarding future events and are subject to
certain risks, uncertainties and assumptions, including the risks
and uncertainties noted. Should one or more of these risks or
uncertainties materialize, or should underlying assumptions prove
to be incorrect, actual results may vary materially from those
described herein as anticipated, believed, estimated, expected,
intended or projected. In each instance, forward-looking
information should be considered in light of the accompanying
meaningful cautionary statements herein. Factors that could cause
results to differ include, but are not limited to, successful
performance of internal plans, the impact of competitive services
and pricing and general economic risks and uncertainties.
Investor Relations: HearAtLast Holdings, Inc. Aldo Rotondi
416-436-3795 investorrelations@hearatlast.com
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