--ING to sell asset management and insurance operations in Asia separately

--ING's Asian asset management information memorandum to go out first

--AIA considering buying insurance operations; Prudential Financial, MetLife, Manulife likely to be approached

--Asset management to be of interest to asset managers and banks, especially from North Asia

--Some investors wary of ING Japan insurance business and variable annuity book; sale may include reinsurance

(Updates with potential buyers in 10-11th paragraphs, ING Japan insurance operations and variable annuity book in 12th paragraph, and plans to sell China, India and South Korea joint ventures in final paragraph )

By Prudence Ho and Alison Tudor

HONG KONG (Dow Jones)--Dutch financial services company ING Groep NV (INGA.AE) is expected to formally kick off the sale of its Asian insurance and investment-management business when it sends information memoranda to interested parties in April, people familiar with the matter said Thursday.

ING in early January put the Asia business on the block after it scrapped plans to float it along with its European insurance operations. The tough European market climate made a combined initial public offering inviable.

People familiar with the situation have said that the Asian investment-management and insurance units will be sold separately. Investment management will be offered first. However, in some markets--like South Korea and Japan--the investment-management business handles funds for the insurer so are closely linked.

Information memoranda on the Asian insurance business being sent to potential buyers will go out a few weeks after that for investment management, the people said, adding that bidders typically have between four and six weeks to digest the literature. The information memorandum contains broad information of the franchise for sale.

ING declined to comment.

ING's Asia unit had US$54 billion under management as at the end of Dec. 2011, according to its website. It had a presence in China, Hong Kong, Taiwan, Japan, Korea, Singapore, Malaysia, Thailand and India.

Asset managers and banks--particularly from North Asia--will be interested in the ING businesses, one of the people said.

"It's rare that a sizeable Asian asset-management unit comes up for sale. A long queue of firms will be keeping an eye on it," the person said.

Selling the insurance and asset management divisions separately, especially if at a premium, would allow ING to make more money out of its asset sales than from one single sale, one person said. The insurance business, which is expected to worth around US$6 billion, is likely to attract a wide group of insurers although only a few are likely to be serious contenders for the whole business.

AIA Group Ltd. (1299.HK), the Asian life insurer partly owned by American International Group Inc. (AIG) is considering buying the insurer, people familiar with the situation said earlier. U.S. Prudential Financial, the No.2 U.S. life insurer, the nation's largest life insurer MetLife, Inc. and Canadian-listed Manulife Financial Corp. (MFC) are also likely to receive the information memorandum for the insurance business, said people familiar with the matter. Sun Life Financial Inc. (SLT.T), Canada's third-largest life insurer by assets, has said it would be interested as well.

Japanese insurers are also likely to express interest in the sale, the people said. Korean insurers, KB Financial Group, which currently has a life insurance joint venture with ING in Korea and South Korea's Samsung Life Insurance, have said they would be interested in the ING Asia's insurance business, though it's not clear whether that is just the Korean operations. ING's biggest insurance operations in the region by sales are in South Korea and Japan. ING's Korean operations are slightly larger than its business in Japan; in the first three quarters of 2011, ING Life Korea contributed about 43% of ING Asia's gross premiums and about 39% of underlying profit.

One sticking point in the insurance sale could be buyers' wariness of taking on ING's Japanese variable annuity book, which contains guaranteed returns to investors, the people said. This concern is likely to be offset to some extent by ING's information memorandum which is likely to say reinsurance contracts with ING Re will be included in the sale, the people added. Including the reinsurance contracts in the sale will reduce potential exposure to losses from the guaranteed annuities.

ING is planning to sell its three insurance joint ventures in India, China and South Korea separately, said people familiar with the matter, because the respective joint venture partners and regulators will have to be consulted and the process may be relatively longer.

-By Prudence Ho and Alison Tudor, 852-2802-7002; prudence.ho@dowjones.com; alison.tudor@wsj.com

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