Q! INSTA KYA
BOLTA?
New Weekly Series to Launch in Q1
2021 Following Continued Ratings Growth Hitting Recent New High of
1.71 GRP
MUMBAI and TORONTO,
Nov. 12, 2020 /CNW/ - Global media
company QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) has
announced that The Q India has given the "greenlight"
to a new originally produced weekly series Q! INSTA KYA
BOLTA? set to premiere in Q1 2021. The series marks the
first move by The Q India to build owned and controlled
content featuring stars and material from the fast growing world of
Indian social media. Q! INSTA KYA BOLTA? is driven by
the massive popularity of Instagram in India and captures all of the happening,
amazing, funny and bizarre content published that week In
India across the
platform. Hosted by a handpicked group of hot Instagram
India personalities, Q! INSTA KYA BOLTA? is destined
to be buzzy, naughty, sometimes catty and always great fun. The
company has commenced meetings with agencies and brands to become
sponsors for the series.
Instagram India has over 120 Million Users and India represents the second largest region of
users after the United States.
Instagram began 10 years ago and has become one of the most popular
social platforms in the world with over 1.15 billion users
globally. More than half of the Instagram user base is under
the age of 34 making it a highly desirable audience for The Q
India brand.
The decision to greenlight the series comes on the heels of a
meteoric growth trajectory in audience viewership for The Q
India as measured by BARC, the Nielsen style ratings system
used for India television
viewership. Most recently the channel received a rating level
of 1.71 GRP, a rise in the last 10 weeks of 1,121%. This rise
in viewership is expected to drive increased ad sales this quarter
and throughout 2021.
Sunder Aaron, Co-Founder and General Manager of The Q
India, commented, "India
possesses some of the best production and creative talent in the
world with high quality productions possible at a fraction of the
cost to produce something similar in North America and Europe. We are
embracing this capability with exclusive programming that positions
The Q to bring on advertisers looking to attach their brand
to fun, engaging and relevant content for Young India".
The Q India is an advertiser supported Hindi
language channel and VOD provider delivering hit digital
programming from social media stars and leading digital video
creators targeting Young Indian audiences. With a growing
library of over 800 programs, it now reaches an audience of over
610 million via 50 million television homes with partners including
TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT users via
platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho;
and 180 million users on mobile and digital platforms and apps
including Snap, JioTV, Airtel Xstream, Chingari and Amazon Fire
TV.
Curt Marvis, Co-Founder and CEO
of QYOU Media and QYOU Media India Pvt. Ltd. added, "We could not
be more excited to launch our first homegrown series on The Q
India. We want a show that is current, fresh and exciting
for our audience and brand partners and that has the potential to
run for years and years. We are convinced that Q! INST
KYA BOLTA? is it. Think of
it as an Instagram driven version of America's Funniest Home Videos
and you will get the idea that this show is based on a winning
formula. We hope audiences and brands will soon make this
among our most popular programs".
About QYOU Media
QYOU Media operates in India
and the United States producing
and distributing content created by social media stars and digital
content creators. In India, we
curate, produce and distribute premium content including television
networks and VOD for cable and satellite television, OTT and mobile
platforms. In the United States,
we manage influencer marketing campaigns for major film studios and
brands. Founded and created by industry veterans from Lionsgate,
MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused
content reaches more than 650 million consumers around the
world. Experience our work at www.qyoumedia.com and
www.theqindia.com
Join our new investor chat platform on Telegram:
https://t.me.QYOUMedia
SOURCE QYOU Media Inc.