Delticom-Report “Tyres Online 2011”: Internet Tyre Purchase Becoming More Popular

Approximately 40 percent of motorists in Germany want to buy their tyres on the internet. A current representative Forsa survey commissioned by Delticom, the European market leader in internet tyre sales, shines a light on the attitudes and behaviour of German motorists regarding buying tyres online. A total of 1,000 potential tyre purchasers age 18 to 65 were polled.

The interest of German motorists for ordering tyres on the internet has increased significantly: In 2010 it was 32 percent and overall this year it's approximately 10 percent more. 79 percent of respondents are convinced of the advantages of buying tyres on the internet: free and easy access to helpful and useful information, including test results. 72 percent of consumers appreciate saving time by shopping on the internet. What’s important for 67 percent of motorists is the greater selection of tyres and for 63 percent it is safety certificates such as the TÜV’s "S@fer-Shopping" quality seal. “We can only confirm this positive development. Last year solely approximately one million new customers ordered their tyres from our online tyre shops. In Germany it’s primarily our services at ReifenDirekt.de, the winner of multiple awards for tyre shops on the web, that receive high marks and recognition,” reports Rainer Binder, CEO of Delticom AG (FWB:DEX)(GER:DEX).

As shown by the current “Delticom-Report”, at just under 50 percent younger surfers age 18 to 19 in particular are the trailblazers of purchasing tyres online. Currently people age 50 to 65 still have a more reluctant attitude towards buying tyres on the internet. All the same, 30 percent of respondents in this age group would still order their tyres on the web.

On the road with summer tyres: good, but room for improvement

“German motorists are not only more open to purchasing tyres on the internet. Driver safety is also playing an increasingly bigger role. The results of our survey clearly show this,” says Rainer Binder. The great majority, 88 percent, change from winter to summer tyres and vice versa.

However, the time for changing to new summer tyres has the potential for optimisation. The purchase of new ones is primarily dependent on TÜV inspections: 83 percent of motorists buy new summer tyres when their old tyres fail inspection. 26 percent of motorists replace them only after they have fallen below the legally prescribed thread depth of 1.6 millimetres.

Internet convinces with inexpensive tyre offerings

Germany’s motorists are increasingly paying attention to the price when purchasing tyres. Men in particular appreciate the consumer-friendly terms of tyres being offered on the internet: When making their purchasing decision the price is the deciding factor for 95 percent – eleven percent more than in 2010. At 87 percent most women value free information and test results as well as time savings (77 percent).

Clever motorists in particular will find what they are looking for at Delticom. According to customer statements tyres at ReifenDirekt.de are often 20 to 25 percent less expensive compared to other shopping venues. The leading tyre dealer Delticom also provides its customers a selection of 100 tyre brands and more than 25,000 tyre models at over 121 online shops in 39 countries. At the online shops customers can shop for summer, winter or all-season tyres any time they want. In addition, the international and independent Reifentest.com testing platform provides access to current tyre tests conducted by tyre purchasers in everyday situations. ADAC members also receive a three percent discount on car and complete wheel sets.

Information about the company: delti.com

Online tyre shop in Germany: ReifenDirekt.de

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