UserTesting Helps Companies to Safely Test Health and Wellness Experiences with HIPAA-Compliant Feedback
December 13 2022 - 9:00AM
Business Wire
New test templates unlock the patient
perspective helping organizations improve the design and
development of health and wellness experiences with greater ease
and speed
UserTesting (NYSE: USER), a leader in video-based human insight,
today announced the availability of new test templates for the
UserTesting® Human Insight Platform that help companies test health
and wellness experiences in the wellness applications industry,
pharmaceutical industry, and medical care facilities.
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the full release here:
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As digital becomes a more widely used channel for customer
interactions in the health and wellness industries, organizations
need efficient strategies to gather customer feedback quickly,
securely, and within compliance standards. UserTesting is HIPAA
compliant, and the templates help companies securely gather
valuable insights while adhering to regulations and requirements
for data management of private health information. With human
insights gathered from individuals who have opted-in to share their
perspectives, organizations can quickly get real-world, real-time
feedback to inform their design and development of health and
wellness experiences.
Digital applications are flooding the healthcare and wellness
industries. According to research, in 2021, there were more than
350,000 digital health apps available to consumers. However, only
the top 110 health and wellness apps accounted for more than 50
percent downloads, while 83 percent of apps only accounted for less
than 1 percent of downloads.
Further, the ONC 21st Century Cures Act Final Rule states that
all Certified Health IT Developers must conduct real world testing.
With access to the UserTesting Contributor Network, all companies
that plan to build Certified Health IT can easily meet the
requirements of demonstrating interoperability and functionality in
real world settings and scenarios through the UserTesting Human
Insight Platform.
To ensure a viable future and to drive continued growth,
organizations need to provide customers with the best possible
experiences across all channels. The UserTesting templates for
healthcare and wellness experiences incorporate best practices for
recruiting contributors, securing consent to discuss health-related
topics, and gathering feedback within the bounds of HIPAA
regulations.
This UserTesting template bundle is designed to provide health
and wellness organizations with evaluations of patient portals,
electronic health records and health and wellness apps; wearable
device testing of fitness trackers, monitoring devices, and more;
gathering patient experience feedback on in-person, telehealth, or
long-term care experiences; and guidance on best practices for
healthcare messaging comprehension.
Organizations can use UserTesting’s pre-built questions as-is or
customize the templates to address their specific needs. Capturing
feedback can be done by leveraging the UserTesting first-party,
opt-in network of contributors or getting feedback directly from
their own network of customers, partners, and employees.
“The emergence of promising technology for the health and
wellness industries is significantly driving growth in this market.
During digital transformation, it is paramount that organizations
reflect on how new developments of digital apps or wearable devices
are impacting their end users,” said Janelle Estes, Chief Insights
Officer of UserTesting. “Having the human insight to help guide the
design, development, and deployment of apps, devices, and patient
interactions, while meeting regulatory standards, brings confidence
and assurance to health and wellness organizations looking to
uplevel their customer experiences.”
The new templates are focused on helping companies to test
healthcare and wellness experiences and add to the more than 100
pre-built testing templates available on the UserTesting Human
Insight Platform.
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has more than 2,500
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221213005278/en/
UserTesting, Inc. Andy Dear press@usertesting.com
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