TRB Tribune

Leading Online Comparison Shopping Portal Now Available On Mobile Handsets Through WHERE CHICAGO and FRAMINGHAM, Mass., Aug. 8 /PRNewswire/ -- ShopLocal(TM), the leader in multi-channel shopping services, today announced the launch of ShopLocal Mobile, a robust GPS-based mobile application that connects retailers and consumers to the award-winning ShopLocal.com site, based on their current locations. ShopLocal Mobile was developed in partnership with uLocate Communications, and launched on WHERE(TM), the world's first mobile GPS widget platform. "The launch of ShopLocal Mobile offers our customer base of millions of consumers more choice and control over their shopping activities," said Vikram Sharma, CEO of ShopLocal. "ShopLocal Mobile helps shoppers find promotions and deals on products in their local markets from wherever they are, and whenever they want, by simply using their GPS-enabled cell phones." The new mobile shopping application saves consumers both time and money by extending ShopLocal.com circular promotions and ads to their GPS-enabled cell phones, allowing them access to current promotions available in their local communities whether they are shopping online or in store. Prior to WHERE, developing and launching a mobile GPS application was both costly and time consuming. "We are thrilled that ShopLocal has chosen the WHERE platform to expand the relationship of its brand with its customers into a mobile environment," said Walt Doyle, CEO of uLocate Communications. "WHERE was developed to eliminate the common difficulties that brand leaders, like ShopLocal, have historically faced in bringing a GPS-based mobile application to market." "As the range of uses of wireless phones rapidly expands for on-the-go consumers, mobile shopping starts to become an important complement to online shopping," said Greg Sterling, principal, Sterling Market Intelligence. "ShopLocal is clearly ahead of the curve with its new mobile shopping service on WHERE." To learn more about ShopLocal Mobile, visit http://www.shoplocal.com/ or http://www.where.com/. About ShopLocal ShopLocal, the leader in multi-channel shopping services, offers a complete suite of solutions connecting retailers and consumers online and in-store. The company's consumer Web site, ShopLocal.com, provides users with choice and control in their shopping experience by offering the most comprehensive selection of timely online and in-store offers on one easy-to-use site. With ShopLocal.com, consumers can find millions of products and up-to-date weekly sales, deals, and coupons for consumer electronics, apparel, groceries and more. ShopLocal's customers include Target, Best Buy, Home Depot, CVS and Sears. ShopLocal powers multi-channel shopping for hundreds of newspaper Web sites and other leading local and shopping sites, such as Los Angeles Times, Miami Herald, Arizona Republic, Google and SuperPages.com. ShopLocal is owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), and The McClatchy Company (NYSE:MNI). For more information, visit http://www.shoplocal.com/. About WHERE WHERE is a service of uLocate Communications, Inc., the leading publisher of consumer location based service (LBS) applications. WHERE enables content owners and publishers to quickly and easily create compelling mobile GPS applications. For more information, please visit http://www.where.com/. ShopLocal, ShopLocal.com, SmartCircular, SmartCatalog and SmartMedia are trademarks of ShopLocal. WHERE is a trademark of uLocate Communications. Other company and product names may be trademarks of their respective owners. Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Vikram Sharma http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=55894 DATASOURCE: ShopLocal CONTACT: Marcy Dockery of ShopLocal, +1-312-768-7523, ; or Dan Gilmartin of uLocate Communications, Inc, +1-508-656-2102, Web site: http://www.shoplocal.com/ http://www.where.com/

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