One of Two Heartwarming National Holiday
Ads Debuts During NBC's "Christmas in Rockefeller
Texas, Dec. 1, 2022 /PRNewswire/ -- With the
holidays upon us, Toyota is celebrating the joy of the season with
a special message about spreading kindness. "Like No One's
Watching," the first of two Toyota holiday ads, debuted last night
during NBC's primetime special, "Christmas in Rockefeller Center,"
with a personalized throw from a show host.
Experience the full interactive Multichannel News Release
"Like No One's Watching" is a :60 spot that shares the touching
story of a young woman, Clara, who takes it upon herself to perform
selfless acts of kindness for others throughout the holiday season.
In the spot, Clara is shown delivering groceries to her elderly
neighbor, leaving a small gift for another young neighbor, and
helping to catch and return a neighbor's dog that escaped. The spot
shows Clara alone in her city, choosing to help cover her
coworker's shift for the holidays. In the final scene, Clara
arrives home on Christmas Eve where she is surprised by a group of
neighbors who are returning the favor with a Christmas tree and
gifts. "Like No One's Watching" was created by Saatchi &
Saatchi and directed by Oscar Nominated director Ted Melfi.
Toyota's Hispanic creative conveys a magical message of
togetherness that's sure to touch viewers hearts. The bilingual :60
spot titled, "The Search," shares a heartwarming Christmas story of
a young protagonist, Sophia, and her grandfather driving in their
Sequoia on a journey to find Santa's house. While the mission may
prove daunting, the two share a special moment together on their
adventure. The bilingual spot was created by Conill Advertising and
directed by award-winning director Peter
"Toyota's holiday message focuses on simple acts of kindness and
encourages people to connect with their communities this holiday
season," said Lisa Materazzo, group
vice president, Toyota Marketing, Toyota Motor North America. "We
hope this heartwarming message will inspire viewers to spread
kindness, during the holidays and beyond."
In the spirit of celebrating those that serve others, Toyota is
giving back to our community heroes: teachers. Toyota is partnering
with National Center for Families Learning (NCFL) and Kids In Need
Foundation (KINF) to provide teacher supply boxes that include
essential supplies to fuel a semester of learning, including
notebooks, pencils, folders, markers, and more. All teachers at
five under-resourced school districts across the country will be
outfitted with supplies, impacting more than 15,000 students.
Often, teachers receive a limited number of supplies for their
students at the beginning of the school year, which is quickly
depleted as the semester progresses.
Where to Watch
Following the spot premiere on NBC's "Christmas in Rockefeller
Center" special, the :60 version of "Like No One's Watching" will
also air with high-profile airings on NBC's "TODAY" on
Thursday, 12/1 and Sunday Night Football on NBC on Sunday, 12/4.
After the premiere week, "Like No One's Watching" will
begin airing :30 and :60 versions across broadcast and cable
networks on 12/10. The integrated campaign will appear nationally
on broadcast, cinema, and OOH. The spot will air during prime time,
early morning, sports programming, and on cable networks such as
TBS, Discovery and Weather Channel, NBA games on ESPN, NBC Sunday
Night Football halftimes throughout December, as well as holiday
programming on Freeform and Hallmark Channel.
Hispanic linear TV coverage of "The Search" includes a mix
of broadcast networks and targeted cable, including Univision,
UniMas, Telemundo, Universo, and Discovery en Español. High
profile Hispanic media programming will amplify "The Search,"
including – Univision's annual TeletonUSA on 12/17, Sunday
Night Football on Universo, as well as a holiday special on En Casa
con Telemundo on 12/16 that includes a throw from a show host
to the :60 spot. The :60 version of "The Search" will appear in
theaters 12/16-12/29. Digital video includes partners such as
Peacock's Tplus and ViX. Toyota will be the presenting sponsor of
People en Español's ultimate guide for celebrating the holidays
with loved ones, which includes editorial, digital and social
The Toyotathon December Sales Event offers incentives through
January 3, 2023. View the spots here.
Images and credits are available here.
Toyota (NYSE: TM) has been a part of the
cultural fabric in North America
for more than 60 years, and is committed to advancing sustainable,
next-generation mobility through our Toyota and Lexus brands, plus
our more than 1,800 dealerships.
Toyota directly employs more than 48,000 people in North America who have contributed to the
design, engineering, and assembly of nearly 43 million cars and
trucks at our 13 manufacturing plants. By 2025, Toyota's 14th plant
in North Carolina will begin to
manufacture automotive batteries for electrified vehicles. With the
more electrified vehicles on the road than any other automaker,
more than a quarter of the company's 2021 North American sales were
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
Toyota Motor North America
Saatchi for Toyota
Conill for Toyota
For customer inquiries, please call: 800-331-4331
SOURCE Toyota Motor North America