- New Warby Parker at Target shop-in-shops will offer
guests designer-quality eyewear as well as contacts and eye
exams
- Five shop-in-shops will debut in 2025 with plans to open
more in the years ahead
MINNEAPOLIS and NEW
YORK, Feb. 27, 2025 /PRNewswire/ -- Target
Corporation (NYSE: TGT) and Warby
Parker (NYSE: WRBY) are partnering to bring
designer-quality, affordable eyewear to even more consumers through
the retailer's newest shop-in-shop, Warby
Parker at Target.
Each Warby Parker at Target
shop-in-shop will offer products and services — including glasses,
sunglasses, contacts, eye exams and vision tests — that are
consistent with the eyewear brand's current omnichannel experience.
The first five locations, which will be staffed by Warby Parker employees, will open in the second
half of 2025 at the following Target stores:
- Willowbrook, IL
- Bloomington, MN
- Brick, NJ
- Columbus, OH (Polaris)
- Exton, PA
Beginning with the opening of the first shop-in-shop location,
Warby Parker at Target will also be
discoverable through Target.com. Additional shop-in-shops are
slated to open in 2026, with the opportunity for more in the coming
years. The new partnership complements the retailer's growing
Target Optical business, which offers a range of products and
services at more than 500 Target stores across the country.
"We've long offered our guests well-designed products at a
value, and our latest shop-in-shop partnership with Warby Parker continues that tradition," said
Christina Hennington,
executive vice president and chief strategy and growth officer,
Target. "Warby Parker at Target
reflects both brands' commitment to style, affordability, quality
and convenience. As we test and learn with this new partnership —
bringing Warby Parker's expertise
into select stores — we're enticing new consumers to discover more
of Target."
"From day one, Warby Parker's
mission has been to provide vision for all," said Dave Gilboa, co-founder and co-CEO of
Warby Parker. "A big part of that
commitment means meeting eyewear consumers where and how they want
to shop — and for many of our customers, that means shopping at
Target. We're excited to explore an entirely new retail format that
brings our holistic vision care offerings — from prescription
glasses and contacts to eye exams — to more people around the
country."
A vision of newness
Warby Parker at Target puts
affordable, designer-quality eyewear within reach of even more
consumers, with prices starting at $95, including prescription lenses. It will open
in locations without existing Target Optical offerings.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at
Target.com, with the purpose of helping all families discover the
joy of everyday life. Since 1946, Target has given 5% of its profit
to communities, which today equals millions of dollars a week.
Additional company information can be found by visiting the
corporate website and press center.
About Warby Parker
Warby Parker (NYSE: WRBY) was
founded in 2010 with a mission to inspire and impact the world with
vision, purpose, and style — without charging a premium for it.
Headquartered in New York City,
the co-founder-led lifestyle brand pioneers ideas, designs
products, and develops technologies that help people see, from
designer-quality prescription glasses (starting at $95) and contacts to eye exams and vision tests
available online and in 276 retail stores across the U.S. and
Canada.
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SOURCE Target Corporation