- More than 600 only-at-Target wellness products, including
functional beverages, hair health and wellness technology, will
help consumers discover newness at every stage of their wellness
journeys
MINNEAPOLIS, Jan. 9, 2025
/PRNewswire/ -- Target Corporation (NYSE: TGT) today
announced it is doubling down on its commitment to wellness, with
plans to introduce more than 2,000 new items across multiple
categories, including more than 600 Target exclusives. As the
retailer's wellness assortment expands, it is staying
affordable, with over half of the new items under $10. The expansion is part of the retailer's
strategy to take an integrated approach to wellbeing and infuse it
throughout its assortment, so consumers can create a personalized
regimen that helps them feel their best.
"We understand that wellness is deeply personal, and it spans
many different aspects of people's lives, so at Target our approach
to wellness reaches into every category of our assortment," said
Rick Gomez, executive vice
president and chief commercial officer, Target. "Across beauty,
personal care, tech, food, beverage, nutrition and more, we're
adding exciting new products to make it easier for people to find
everything they need at prices that allow them to take care of
themselves and their families without having to spend a lot of
money."
New and expanded assortment
Target's expanded assortment, including emerging and
only-at-Target brands and partnerships, will help consumers
discover new categories like functional beverages, hair
health and wellness technology. Some of the new and/or exclusive
products and brands consumers will find at Target in 2025
include:
- Functional and non-alcoholic beverages. Consumers
can explore functional beverages (non-alcoholic drinks that contain
ingredients to provide health benefits beyond basic hydration)
including Target exclusives like strawberry flavored
Bloom colostrum & collagen and
poppi prebiotic cream soda; and non-alcoholic beverages
like BERO, a new premium non-alcoholic beer brand co-founded
by actor Tom Holland.
- Beauty and health self-care. Some of the products
and partnerships consumers can only find at Target include a new
haircare line from Being Frenshe, founded by
Ashley Tisdale;
Blake Brown haircare
from founder Blake Lively;
and Lemme Tone gummies from
Kourtney Kardashian Barker's
Lemme brand. Consumers will also discover newness
through brands like Daise body care and a limited-edition
collection from Native, Native x Jarritos.
- Men's wellness. Target is also bringing newness to
its men's wellness assortment, including Dr.
Squatch body care, new products from Dwayne "The Rock"
Johnson's Papatui men's care line and a new men's
fragrance from clean, vegan brand Fin'ery.
- Nutrition and gut health. Items that support gut
health include new all-in-one nutrition shake flavors
from Ka'Chava and a high protein shake from
up&up. Target will also introduce three wellness
discovery kits (wellness, kids and fitness) that will let consumers
try out the latest in self-care. Target's food and beverage brand
Good & Gather will expand with more than 250 new
items aligned with consumers' focus on wellness.
- Wellness tech. Consumers can discover more than 140
new wellness technology items including seven exclusive, innovative
infrared products like SLF's red light therapy LED
Face Mask and Therabody's SmartGoggles sleep
technology, and the latest Oura
Ring.
- Activewear and loungewear. A new, exclusive 80-piece
apparel and accessories collection from Blogilates by
Cassey Ho, all $40 and under, will build on the success of
Target's Blogilates sporting goods partnership. Target's All in
Motion brand will also introduce new items for kids, men
and women. New Auden pajamas with HeiQ Smart Temp
TM dynamic cooling treated fabric start at just
$10, which consumers can pair with
new Casaluna bedding for a relaxing night of
sleep.
Discovering wellness in-store and online
Guests will find options starting at the front of the store,
where the new, exclusive Blogilates for Target collection is
available alongside a wellness experience featuring beauty, health
and beverage items. Throughout the store, prominent displays will
feature must-have supplements and hydration, protein, health,
sporting good items and more. Online shoppers will discover
personalized product recommendations, the latest wellbeing trends,
new snacks and curated deals throughout January to help consumers
reset for the year ahead.
Consumers can shop Target's entire health and wellness
assortment with Target's industry-leading fulfillment services,
including Drive Up and Order Pickup, unlimited same-day
delivery with a Target Circle 360 membership or free
2-day shipping when they spend $35.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at
Target.com, with the purpose of helping all families discover the
joy of everyday life. Since 1946, Target has given 5% of its profit
to communities, which today equals millions of dollars a week.
Additional company information can be found by visiting the
corporate website and press center.
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SOURCE Target