SharkNinja® Partners with SNL’s Chloe Fineman to Celebrate its New Ninja Luxe™ Café All-in-One Espresso, Drip Coffee and Cold Brew Maker
September 13 2024 - 9:00AM
Business Wire
Fineman harnesses her comedic talents to
inspire consumers to keep the good vibes brewing and become their
own barista with the 3-in-1 Ninja Luxe™ Café
SharkNinja, Inc. (NYSE: SN), a global product design and
technology company, announces its partnership with Saturday Night
Live star Chloe Fineman to celebrate the recent launch of the
innovative Ninja Luxe™ Café. The Ninja Luxe™ Café is an all-in-one
no-guesswork espresso, well-balanced drip coffee and rapid cold
brew maker designed to keep the good vibes brewing all day and
night.
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Saturday Night Live star Chloe Fineman
attends Ninja’s "House of Vibes" immersive experience to celebrate
the recent launch of the Ninja Luxe™ Café. (Photo: Business
Wire)
Yesterday, Ninja hosted its “House of Vibes” immersive
experience for the multi-caffeinated in New York City, where
attendees indulged in personalized, barista-quality espresso and
coffee beverages based on their vibe alongside Ninja Luxe™ Café
partner, Chloe Fineman.
Known for her spot-on celebrity impressions and hilarious
characters, Fineman now stars in a cheeky social series that brings
to life different characters using the Ninja Luxe™ Café. For the
series, Fineman takes popular trends and makes them her own with a
caffeinated twist.
“I’ve always been an espresso and coffee fanatic, so I couldn’t
be more excited to partner with Ninja to celebrate the new Ninja
Luxe™ Café! Between late, chaotic nights in the writer’s room and
my many different roles, having a 3-in-1 espresso, drip coffee and
cold brew machine with a drink for every vibe is a dream! I’m
obsessed with making different café-style drinks since I can easily
whip them up using the machine’s guided experience,” said
Fineman.
The Ninja Luxe™ Café can create endless café-quality beverages
at home. With Barista Assist Technology™, it offers a guided
experience from customized grind size recommendations to
weight-based dosing and active brew adjustments for temperature
& pressure. The unique hands-free Dual Froth System combines
steaming and whisking simultaneously to create perfectly textured
hot or cold microfoam with dairy or plant-based milk. Every brew is
monitored, and the machine automatically adapts to create the
perfect cup for every moment.
The Ninja Luxe™ Café is available for purchase for $499.99 on
NinjaKitchen.com and at major retailers including Amazon and Best
Buy.
Follow @NinjaKitchen to stay updated on the brand’s upcoming
launches, activations and events.
About the Ninja Luxe™ Cafe
The Ninja Luxe™ Café eliminates the trial and error often
required of complex semi-automatic espresso machines, allowing you
to create café-quality favorites at home for every vibe. As the
only 3-in-1 no guesswork espresso, well-balanced drip coffee and
rapid cold brew machine, the Ninja Luxe™ Café gives you coffee and
espresso without limits from double and quad shots, to classic rich
and over-ice drip brews in a wide range of size options, to
cold-pressed espresso brewed at a lower temperature and pressure
and at a slower pace to extract a more flavorful, smooth brew and
more. The Barista Assist™ Technology offers the ultimate guided
experience from grind size recommendations and weight-based dosing
to active brew adjustments for temperature and pressure monitoring
every brew as it adapts to create the perfect cup. The Dual Froth
System combines steaming and whisking at the same time to unlock
hands-free frothing and effortlessly creates perfectly textured hot
or cold microfoam whether you’re using dairy or plant-based milk.
Four preset programs allow for the choice of steamed milk, thin
froth, thick froth, or cold foam.
About SharkNinja
SharkNinja is a global product design and technology company
that creates 5-star rated lifestyle solutions through innovative
products for consumers around the world. SharkNinja has built two
billion-dollar brands, Shark® and Ninja®, each of which has a
proven track record of establishing leadership positions by
disrupting numerous small household appliance product categories
including Cleaning, Cooking, Food Preparation, Home Environment and
Beauty. Products are sold at key retailers, online and offline, and
through distributors around the world. Ninja® and Shark® are
registered trademarks of SharkNinja Operating LLC. SharkNinja is a
subsidiary of JS Global Lifestyle Company Limited (Hong Kong: 1691)
a leader in small household appliance innovation.
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