SAN FRANCISCO, Oct. 16, 2019 /PRNewswire/ -- Salesforce (NYSE:
CRM), the global leader in CRM, today announced that Waters
Corporation, the world's leading specialty measurement company, has
selected Salesforce to expand and deepen its customer relationship
building resources, scale its offerings globally and accelerate its
customers' ability to enhance human health and well-being.
For over 60 years, Waters has been committed to designing,
innovating and manufacturing specialty measurement technologies
that enable customer success in life, materials and food science.
Because of the advanced nature of their instruments and software,
more than half of Waters' employees are in sales and service,
working closely with customers to set up, calibrate and deploy
technologies in labs worldwide. To build deeper customer
relationships, provide superior service and scale internationally,
the company selected Salesforce as its global CRM platform.
In order to get its lab instruments and measurement software in
the hands of the buyer, Waters needed a cloud-based CRM that could
foster collaboration globally and scale across offices in 35
countries and 15 manufacturing facilities. Using Salesforce,
Waters' employees can see insights and recommendations based on
previously closed deals and buying patterns to better tailor
offerings to customers and shorten sales cycles. With Salesforce,
Waters' sales and service teams will get a 360-degree view of each
customer. Salesforce will also empower Waters' highly-specialized
sales representatives to spend less time in their CRM and more time
interacting with their customers.
"From the earliest days, Waters has always put a premium on our
relationships with customers. It is part of our culture instilled
by Jim Waters himself, who could
often be seen working shoulder-to-shoulder with customers," said
Mike Harrington, Senior Vice
President of Global Markets at Waters Corporation. "Adoption of
Salesforce's CRM solution is a modern expansion of our
customer-centric culture. While collaboration at the customers'
benches will continue, we expect our new CRM capabilities will
deepen our understanding of and effectiveness in meeting the
individual needs of our customers worldwide."
"The health and life sciences industry is constantly innovating
and it's critical for those paving the way to have leading
technology enabling the work they do," said Dr. Ashwini Zenooz, SVP
and GM of Global Health and Life Sciences at Salesforce. "We're
excited to partner with Waters, so their end users are better
enabled to solve complex challenges."
Waters Corporation is using Salesforce Sales Cloud Einstein,
Service Cloud and Einstein Analytics.
About Waters Corporation
Waters Corporation, the world's leading specialty measurement
company, has pioneered chromatography, mass spectrometry, and
thermal analysis innovations serving the life, materials, and food
sciences for more than 60 years. With approximately 7,200 employees
worldwide, Waters operates directly in 35 countries, including 15
manufacturing facilities, and with products available in more than
100 countries.
About Salesforce
Salesforce is the global leader in Customer Relationship
Management (CRM), bringing companies closer to their customers in
the digital age. Founded in 1999, Salesforce enables companies of
every size and industry to take advantage of powerful
technologies—cloud, mobile, social, internet of things, artificial
intelligence, voice and blockchain—to create a 360-degree view of
their customers. For more information about Salesforce (NYSE: CRM),
visit: www.salesforce.com.
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SOURCE Salesforce