Drop, Dissolve, Drink: P&G Challenges Consumers to Rethink the Vitamin Experience with the Launch of New Vitamin Boost Brand, VÖOST
June 01 2022 - 9:00AM
Business Wire
With eight different effervescent vitamin
boosts, VÖOST supports daily wellness and allows consumers to
curate a personalized daily routine in an effizzing new way
VÖOST, a new vitamin boost brand with eight varieties, is now
available in retailers nationwide. New from P&G, the
fantastically fizzy tablets provide a portable burst of vitamins in
a convenient and delicious effervescent form, supporting daily
wellness and uplifting the ordinary vitamin experience into
something extraordinary.
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VÖOST is now available in retailers
nationwide. The new vitamin boost brand with eight varieties
supports daily wellness and uplifts the ordinary vitamin experience
into something extraordinary. (Photo: Business Wire)
There’s taking vitamins…and then there is experiencing VÖOST!
The full lineup of effizzing amazing vitamin boosts supports a
variety of wellness needs ranging from men’s and women’s
multi-vitamins to Vitamin C and Beauty, so health-conscious
consumers can curate a daily routine that works for them. With zero
sugar and only 10 calories per tablet, consumers simply drop one
VÖOST tablet into water, let it fizz and dissolve, then drink for
flavorsome fun that can be taken on the go – no mixing required!
The vitamin boosts can be tailored to any taste by adding varying
levels of water that change the boldness of the flavor.
“In today’s busy world, consumers are looking for easy ways to
boost their health and wellness with products that allow them to
customize based on their unique and ever-changing needs,” said
Sujay Wasan, P&G Senior Vice President, North America Health
Care. “That’s where VÖOST comes in, with a formulation that is
simple to use, tastes great and supports a full lineup of wellness
needs; health-conscious shoppers can pick and choose what works for
them and enjoy whenever, wherever – whether it’s a boost of energy,
Vitamin C or hydration to help them feel their best that day.”
Most consumers are already incorporating vitamins into their
daily routine, but only a small percentage actually enjoy taking
them. For nearly a decade, demand has been growing for a new form
that tastes great, has minimal sugar or calories and, most
importantly, is convenient. With an eye toward this trend and
recognizing the growing global interest in effervescent vitamins,
P&G acquired VÖOST after more than a decade of proven success
in Australia.
To showcase the effizzing amazing benefits of VÖOST for the U.S.
launch, the brand teamed up with Jonathan Van Ness, an iconic
Emmy-nominated television personality who embodies the effervescent
spirit of VÖOST, to share how the fantastically fizzy tablets
uplift their busy day-to-day routine.
“Between work, family and friends, I am doing the most each and
every day, but if there’s one thing I’ve learned along the way,
it’s that you have to show up for yourself before you can deliver
your best for anyone else,” said Jonathan Van Ness. “I love how
VÖOST supports me on my journey to being my best self – whether
it’s a boost of Energy in between business meetings or a burst of
Beauty pre-show, these delicious vitamin boosts go wherever I
do!”
VÖOST is now available in two convenient options – a 20 count
tube in-store and online nationwide for $8.94, and a two-pack of
the 20 count tubes online only for $17.94.
VÖOST varieties include:
- Vitamin C (Blood Orange Flavored): Features 1,000mg of
Vitamin C to support immune function*, iron absorption* and
collagen formation* and is supercharged with Zinc +
Electrolytes
- Vitamin D3 (Blackberry Peach Flavored): Contains Vitamin
D3 to support overall bone, muscle, and immune function*
- Magnesium (Lemon Lime Flavored): Just one tablet
delivers 50% of the daily Magnesium needed to support bone health
and muscle function*
- Women’s multi-vitamin (Orange Guava Flavored): Packed
with the vitamins, minerals, and nutrients women need to support
daily health*
- Men's multi-vitamin (Blueberry Pomegranate Flavored):
Packed with the vitamins, minerals, and nutrients men need to
support daily health*
- Beauty (Strawberry Kiwi Flavored): Contains Biotin to
provide your body with a key building block for hair, skin, and
nails* and is also specially formulated with Vitamin E, Vitamin C,
and collagen peptides
- Energy (Orange Mango Flavored): Features caffeine for a
healthy energy boost* and Vitamin B Complex
- Hydrate (Fruit Punch Flavored): Promotes hydration with
electrolytes* and is supercharged with B Vitamins
*These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat,
cure, or prevent any disease.
About VÖOST VÖOST is a new vitamin boost brand with eight
effizzing amazing varieties that uplift your ordinary into
something extraordinary. The full lineup of vitamin boosts supports
a variety of wellness needs ranging from men’s and women’s
multi-vitamins to Vitamin C and Beauty, delivering a portable burst
of vitamins in a convenient and delicious way. Headquartered in
Cincinnati, OH, VÖOST is owned and distributed by The Procter &
Gamble Company.
About Procter & Gamble P&G serves consumers
around the world with one of the strongest portfolios of trusted,
quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
information about P&G and its brands. For other P&G news,
visit us at www.pg.com/news.
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version on businesswire.com: https://www.businesswire.com/news/home/20220601005434/en/
P&G Health Care Communications Velvet Gogol Bennett
gogolbennett.vc@pg.com Zeno Group Morgan Shapiro
voost@zenogroup.com
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