Brady Corp. Acquires Runelandhs Försäljnings AB, a Direct Marketer of Industrial & Office Equipment & Supplies in Sweden
May 02 2012 - 2:12PM
Business Wire
Brady Corporation (NYSE:BRC), a world leader in identification
solutions, today announced that it has acquired Runelandhs
F�rsäljnings AB (“Runelandhs”), a direct marketer of industrial and
office equipment, located in Kalmar, Sweden. Terms of the
transaction were not disclosed.
Runelandhs, founded in 1992, offers a wide range of products for
the maintenance, repair and operations (MRO) market via mail-order
catalogs and internet sales. Its products include lifting,
transport and warehouse equipment; workbenches and material
handling supplies; products for environmental protection; and
entrance, reception, and office furnishings. With annual sales of
approximately $19 million (U.S.), Runelandhs serves more than
50,000 customers throughout Scandinavia.
“Runelandhs is a well established direct marketer with 20 years
of experience, a loyal customer base, and a strong focus on
customer satisfaction. This acquisition supports our strategy to
expand our direct marketing business in Scandinavia, an area which
offers significant potential for growth,” said Peter Sephton,
president of Brady EMEA. “We view Runelandhs as a launch pad for
bringing our current Seton safety and facility identification
products to this region which, with many businesses in remote
places and a good direct marketing and postal delivery system, is
an ideal place for us to grow.”
“Brady has the global infrastructure and quality brands to help
bring Runelandhs to the next level of growth. We are happy to be
joining forces with the Brady and Seton teams in Europe, and we
look forward to bringing a more comprehensive product offering to
our MRO customers,” said Runelandhs founders, Stig Larsen and Per
Bergstrand.
“Brady also recently made two smaller acquisitions: Grafo
Wiremarkers Africa (Pty) Ltd. (“Grafo”), a supplier of wire-marking
products with annual sales of approximately $ 3 million (U.S.), and
Pervaco AS (“Pervaco”), a direct marketer of facility
identification products with annual sales of approximately $6
million (U.S.). Grafo is located in Johannesburg, South Africa and
marks Brady’s first acquisition on the African continent, and
Pervaco expands Brady’s presence into Norway. These acquisitions
give us a foothold in geographies where we can leverage both our
direct marketing expertise and our Brady identification expertise,”
added Sephton.
These acquisitions are expected to be neutral to Brady’s diluted
earnings per share in fiscal 2012 and modestly accretive in fiscal
2013.
Brady Corporation is an international manufacturer and marketer
of complete solutions that identify and protect premises, products
and people. Its products help customers increase safety, security,
productivity and performance and include high-performance labels
and signs, safety devices, printing systems and software, and
precision die-cut materials. Founded in 1914, Brady has millions of
customers in electronics, telecommunications, manufacturing,
electrical, construction, education, medical and a variety of other
industries. The company is headquartered in Milwaukee and as of
July 31, 2011 employed approximately 6,500 people in operations in
North America, South America, Europe, Asia, and Australia. Brady’s
fiscal 2011 sales were approximately $1.34 billion. More
information is available on the Internet at www.bradycorp.com,
www.runelandhs.se, www.pervaco.no, and www.grafo.co.za.
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