KARIYA, Japan and WATERLOO, Ontario, Sept. 11, 2019 /PRNewswire/ -- DENSO Corporation
and BlackBerry Limited (NYSE: BB; TSX: BB) today announced the
first integrated HMI (Human Machine Interface) digital cockpit
system with BlackBerry® QNX technology has shipped in the
first vehicles by leading Japanese automotive manufacturer,
SUBARU. The technology, named DENSO 'Harmony
CoreTM' will be available first in the United States from Autumn 2019 in the
all-new 2020 SUBARU Legacy and Outback (U.S. model).
Co-developed by BlackBerry and DENSO, in collaboration with
SUBARU, this leading-edge digital cockpit solution uses BlackBerry
QNX® Hypervisor (virtualization) technology to enable
integrated control of in-vehicle HMI systems. First revealed at CES
in 2018, this blend of advanced software and human interaction
creates a seamless automotive user experience as data-driven
connected vehicles become our reality.
Today, vehicles are equipped with multiple HMI systems, which
require several device-specific operating systems to work in
unison. Because the operating systems are independently controlled
by multiple microcontrollers, it has not been possible to
unite and coordinate them to display content and sound in a
uniform way. The BlackBerry QNX Hypervisor technology enables
the independence of several operating systems with different
characteristics and controls the integration with one
microcomputer.
"Software is the driving force in next-generation automotive
design, John Wall, SVP and General Manager of BlackBerry QNX
said. "As cars become more data-driven and
automated, they demand functional,
secure and trusted in-vehicle software. A leader in
automotive technology, BlackBerry is excited to bring the world's
first integrated digital cockpit platforms to market with DENSO in
SUBARU's latest vehicles, helping manufacturers to take advantage
of a significant industry trend – the exploding demand for a safe,
seamless, digital in-car experience."
According to Data Bridge Market Research, the global automotive
digital cockpit market is expected to have an estimated value
of USD 41.15 billion by 2026 (CAGR of
13.67% between 2019-2026). The research also reports
that growth in the ADAS market and increasing demand for electric
vehicle is the major factor for the growth of this market.
"We are very pleased to launch the first integrated HMI
platforms in the world with BlackBerry and SUBARU," said Atsushi
Hayashida, Director, Head of Cockpit Systems Business Unit
of DENSO. "With the rapid development of technology for
self-driving and electric vehicles, the value of cars is about to
change significantly. By collaborating with other companies and
research institutes, refining the technology and accelerating
product and service delivery to help manufacturers deliver next
generation vehicles, DENSO is creating new value for the
global Smart Mobility society."
"SUBARU is synonymous with innovation, quality and building
trusted vehicles that customers can rely on," said Tatsuya Okuno, Vice President and Chief General
Manager of Engineering DIV.1 of SUBARU Corporation, SUBARU.
"Together with DENSO and BlackBerry, we are excited to introduce
the integrated HMI cockpit systems in the all-new 2020 SUBARU
Legacy and Outback (U.S. model). This is a world-first in new
automotive digital experience that seamlessly combines the cluster,
head unit, infotainment system, and entertainment screens with
the class-leading safety SUBARU is known for. We are excited
to roll-out the Harmony Core HMI technology in future car models
with BlackBerry and DENSO."
SUBARU is the first vehicle manufacturer in the world to
commercially deploy the jointly developed digital cockpit platform,
featuring BlackBerry QNX Hypervisor. From September 2019, automobile manufacturers around
the world will sequentially launch new car models with the
integrated HMI.
About DENSO Corporation
DENSO is a $48.3 billion
global mobility supplier that develops advanced technology and
components for nearly every vehicle make and model on the road
today. With manufacturing at its core, DENSO invests in its 211
facilities in 35 countries to produce thermal, powertrain,
mobility, electrification, & electronic systems, to create jobs
that directly change how the world moves. The company's 170,000+
employees are paving the way to a mobility future that improves
lives, eliminates traffic accidents, and preserves the environment.
Globally headquartered in Kariya, Japan, DENSO spent 9.3 percent of its global
consolidated sales on research and development in the fiscal year
ending March 31, 2019. For more
information about global DENSO, visit
https://www.denso.com/global
In North America, DENSO
employs 27,000+ engineers, researchers and skilled workers across
51 sites in the U.S, Canada and Mexico. In the
United States alone, DENSO employs 17,700 + employees
across 14 states (and the District
of Columbia) and 41 sites. Headquartered in
Southfield, Michigan, in fiscal
year ending March 31, 2019, DENSO in
North America generated
$10.9 billion in consolidated
sales.
About BlackBerry
BlackBerry (NYSE: BB; TSX: BB) is a trusted security software
and services company that provides enterprises and governments with
the technology they need to secure the Internet of Things. Based in
Waterloo, Ontario, the company is
unwavering in its commitment to safety, cybersecurity and data
privacy, and leads in key areas such as artificial intelligence,
endpoint security and management, encryption and embedded systems.
For more information, visit BlackBerry.com and follow
@BlackBerry.
BlackBerry and related trademarks, names and logos are the
property of BlackBerry Limited and are registered and/or used in
the U.S. and countries around the world. All other marks are the
property of their respective owners. BlackBerry is not responsible
for any third-party products or services.
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SOURCE DENSO