BROOMFIELD, Colo., May 21, 2020 /PRNewswire/ -- Ball
Corporation (NYSE: BLL) today announced that it has named
Acosta, a leading sales and marketing agency in the consumer
packaged goods industry, to exclusively represent the company's
aluminum cups in retail and on-premise outlets, including grocery,
drug and C-stores, food service, specialty channels and select mass
channel retailers, across the U.S.
Ball, the world's leader in sustainable aluminum packaging
solutions for beverage, personal care and household products,
launched the U.S. pilot of its infinitely recyclable Ball Aluminum
Cups™ in September 2019. In response
to growing consumer demand for sustainable products, Ball
identified an opportunity to create an innovative alternative to
plastic cups. Just like an aluminum can, which has a global
recycling rate of 69 percent, the aluminum cup can be recycled an
infinite number of times without losing quality. In fact, 75
percent of aluminum ever produced is still in use today.
Lightweight, sturdy and cool to the touch, the aluminum cup offers
consumers a better beverage drinking experience and is a game
changer for retailers, entertainment venues and concessionaires who
want to offer more sustainable packaging options.
"We are thrilled about this new relationship with Acosta," said
Daniel W. Fisher, senior vice
president and chief operating officer, Global Beverage Packaging.
"Their deep industry knowledge and cutting-edge technology will
enable us to leverage the initial success of the Ball Aluminum Cup
as we launch the brand into retail and on-premise outlets in 2021,
and ensure that consumers have a more sustainable cup option when
they shop."
For retailers interested in learning more about the Ball
Aluminum Cup™, Ball is hosting an introductory webinar on
June 25 at 9
a.m. MT. To register for the webinar and to receive a sample
kit, please email cupsales@ball.com and provide your name,
title, company, address and phone number.
For 90 years, Acosta has led the industry in helping consumer
packaged goods companies move products off shelves and into
shoppers' baskets via a range of outsourced sales, marketing and
retail merchandising services.
"We are honored that Ball has entrusted us to represent the Ball
Aluminum Cup™ in U.S. retail and on-premise outlets," said
Darian Pickett, CEO of Acosta. "Our
team is proud and eager to provide sales, analytic, retail and
supply chain support to a global brand with a long legacy in the
packaging industry, as they launch and accelerate the introduction
of the aluminum cups into locations over the next year."
For more information or immediate commercial inquiries, please
contact the Ball Aluminum Cup sales team at (303) 460-5685 or
cupsales@ball.com.
About Ball Corporation
Ball Corporation supplies
innovative, sustainable aluminum packaging solutions for beverage,
personal care and household products customers, as well as
aerospace and other technologies and services primarily for the
U.S. government. Ball Corporation and its subsidiaries employ more
than 18,300 people worldwide and reported 2019 net sales of
$11.5 billion. For more information,
visit www.ball.com, or connect with us on Facebook or
Twitter.
About Acosta
Acosta is the sales and marketing
powerhouse behind most of the trusted brands seen in stores every
day. The company provides a range of outsourced sales, marketing
and retail merchandising services throughout the U.S., Canada and Europe. For 90 years, Acosta has led the
industry in helping consumer packaged goods companies move products
off shelves and into shoppers' baskets. For more information,
please visit www.acosta.com.
Forward-Looking Statements
This release contains
"forward-looking" statements concerning future events and financial
performance. Words such as "expects," "anticipates," "estimates,"
"believes," "targets," "likely," "positions" and similar
expressions typically identify forward-looking statements, which
are generally any statements other than statements of historical
fact. Such statements are based on current expectations or views of
the future and are subject to risks and uncertainties, which could
cause actual results or events to differ materially from those
expressed or implied. You should therefore not place undue reliance
upon any forward-looking statements and any such statements should
be read in conjunction with, and, qualified in their entirety by,
the cautionary statements referenced below. The company undertakes
no obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise. Key factors, risks and uncertainties that could cause
actual outcomes and results to be different are summarized in
filings with the Securities and Exchange Commission, including
Exhibit 99 in our Form 10-K, which are available on our website and
at www.sec.gov. Additional factors that might affect: a) our
packaging segments include product capacity, supply, and demand
constraints and fluctuations; availability/cost of raw materials
and logistics; competitive packaging, pricing and substitution;
changes in climate and weather; footprint adjustments and other
manufacturing changes, including the startup of new facilities and
lines; failure to achieve synergies, productivity improvements or
cost reductions; mandatory deposit or other restrictive packaging
laws; customer and supplier consolidation; power and supply chain
interruptions, including due to virus and disease outbreaks;
potential delays and tariffs related to the U.K's departure from
the EU; changes in major customer or supplier contracts or a loss
of a major customer or supplier; political instability and
sanctions; currency controls; changes in foreign exchange or tax
rates; and tariffs, trade actions, or other governmental actions,
including business restrictions and shelter-in-place orders in any
country affecting goods produced by us or in our supply chain,
including imported raw materials, such as those related to COVID-19
and those pursuant to Section 232 of the U.S. Trade Expansion Act
of 1962 or Section 301 of Trade Act of 1974; b) our aerospace
segment include funding, authorization, availability and returns of
government and commercial contracts; and delays, extensions and
technical uncertainties affecting segment contracts; c) the company
as a whole include those listed plus: the extent to which
sustainability-related opportunities arise and can be capitalized
upon; changes in senior management, succession, and the ability to
attract and retain skilled labor; regulatory action or issues
including tax, environmental, health and workplace safety,
including U.S. FDA and other actions or public concerns affecting
products filled in our containers, or chemicals or substances used
in raw materials or in the manufacturing process; technological
developments and innovations; the ability to manage cyber threats
and the success of information technology initiatives; litigation;
strikes; disease; pandemic; labor cost changes; rates of return on
assets of the company's defined benefit retirement plans; pension
changes; uncertainties surrounding geopolitical events and
governmental policies both in the U.S. and in other countries,
including policies, orders and actions related to COVID-19, the
U.S. government elections, budget, sequestration and debt limit;
reduced cash flow; interest rates affecting our debt; and
successful or unsuccessful joint ventures, acquisitions and
divestitures, and their effects on our operating results and
business generally.
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SOURCE Ball Corporation