Marketers can now deduplicate campaign
reach and frequency of ads on Roku across traditional
TV, connected TV, computer and mobile, in a significant step toward
Nielsen ONE
NEW
YORK, Sept. 29, 2022 /PRNewswire/ -- Nielsen
(NYSE: NLSN) announced that Roku (Nasdaq: ROKU), America's No. 1 TV
streaming platform*, will enable four-screen measurement for the
first time across traditional TV, connected TV, desktop, and mobile
in Nielsen Total Ad Ratings. Now, marketers running ads with Roku
can deduplicate campaign reach and frequency across all four
screens in the home. Nielsen Four-Screen Ad Deduplication will
initially be available in Nielsen Total Ad Ratings and will
underpin audience deduplication in Nielsen ONE, the company's
forthcoming cross-media measurement platform, upon release in
December 2022. This measurement is available on the Roku
platform, inclusive of any Roku media running through OneView and
video inventory on Roku Ad Framework certified channels.
As consumers spend more time streaming, marketers are
diversifying their media investments and continue to
shift more dollars to TV streaming than ever before. Nielsen's
latest edition of "The Gauge" reveals streaming surpassed cable for
the first time in July, capturing its largest share of TV viewing
to date. OneView, Roku's ad platform built for TV streaming, is
directly integrated with Nielsen's measurement solution, enabling
robust, person-level measurement of ad campaigns on the Roku
platform.
This announcement builds upon a longstanding relationship
between Roku and Nielsen that began with Nielsen Digital Ad Ratings
measurement in 2016. Since then, more than 200 advertisers have
measured their TV streaming campaigns on Roku. This expansion of
measurement capabilities on the Roku platform is an important step
toward delivering a consistent and comparable cross-media solution
with Nielsen ONE.
"Marketers are increasingly investing in CTV to follow
consumers. However, brands want consistent measurement across
screens," said Kim Gilberti, SVP,
Product Management, Nielsen. "Marketers can now better evaluate CTV
inventory's unique reach and frequency in conjunction with their
entire Roku buy in a comparable and comprehensive manner, and
advertisers can reduce waste and help ensure that relevant ads are
delivered to the right audiences across devices. This release
brings us one step closer to providing comparable and deduplicated
metrics across screens with Nielsen ONE."
"We believe that all TV ads will be accountable and measurable,"
said Asaf Davidov, Head of Ad
Measurement and Research, Roku. "Our direct consumer relationship,
our scale, and our tech all make us uniquely positioned to work
with Nielsen to make measurement simpler and more accurate as
marketers shift spend to TV streaming."
Nielsen Four-Screen Ad Deduplication is foundational to
deduplicate audiences across devices, services and platforms in
Nielsen ONE, which will provide a consistent, comparable, and
deduplicated view into the channels and platforms audiences
consume, across screens.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in
select countries through direct retail sales and licensing
arrangements with service operators. Roku TV™ models are available
in the U.S. and in select countries through licensing
arrangements with TV OEM brands. Roku is headquartered in San
Jose, Calif. U.S.A.
*America's No. 1 TV streaming platform is based hours
streamed according to Hypothesis Group, October 2021
This press release contains "forward-looking" statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance, or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to those related to trends
related to TV streaming and marketing related to TV streaming; the
benefits, features, and capabilities of the OneView platform and
the Roku Ad Framework; and the benefits, growth and reach of the
Roku platform. Except as required by law, we assume no obligation
to update these forward-looking statements publicly, or to update
the reasons actual results could differ materially from those
anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31,
2021 and our Quarterly Report on Form 10-Q for the quarter
ended June 30, 2022. Copies of
reports filed with the SEC are posted on Roku's website and are
available from Roku without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and
in other countries. Trade names, trademarks and service marks of
other companies appearing in this press release are the property of
their respective holders.
ABOUT NIELSEN
Nielsen shapes the world's media and content as a global leader
in audience measurement, data and analytics. Through our
understanding of people and their behaviors across all channels and
platforms, we empower our clients with independent and actionable
intelligence so they can connect and engage with their
audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the
world in more than 55 countries. Learn more
at www.nielsen.com or www.nielsen.com/investors and
connect with us on social media.
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SOURCE Nielsen